A 1947 ad for Penn Salt Chemicals demonstrates various applications and benefits of illegal and hazardous Dichlorodiphenyltrichloroethane (DDT). The ad tries to persuade industries, farmers and families to use the DDT of Penn Salt Chemicals as agricultural sprays and household pesticides by using various misleading and deceptive fallacies and claims.
The visuals in the ad are bright, colorful and attractive pictures whereas style of written text differ according to their significance. Image of a dog, an apple, a girl, a cow, a potato and a hen is presented with the slogan" DDT is good for me!" on the topmost of the ad. These vegetables, animals and the girl are trying to indicate that DDT is good for …show more content…
Everything they want to stress is in bold so that audience can have a clear view of it. The benefits of DDT is in bold font and picture is presented with the benefits to show cast the benefits of DDT written in text. Knox-Out is written at the side of benefits where Knox-Out DDT Powders and Sprays can be beneficial. The picture of beef, apples, mother and an infant, barrels of potatoes, cows in farms and bottles of milk, industries are shown above the benefits of DDT to present the benefits of DDT in visual form. The written text is all about benefits of DDT in various sectors like industries, farms and homes. The ad describes how DDT can be used in different sectors as agricultural sprays, dusts and …show more content…
The ad states that everyone can enjoy added comfort, health and safety through the insect killing powers of Pennsalt DDT products which is true for any company of DDT products. Every DDT products have insect killing powers not only DDT products of Penn salt. There is nothing new on that and it doesn’t provide any superiority over other competitors. That’s just the statement of a fact of any DDT product of every brand. This ad uses some sort of scientific proof or experiment and provide some specific numbers to claim that there are various benefits of their product. They claim that beef-steers gained up to 50 pounds extra, 25 more barrels of potatoes are grown per acre, and there was production up to 20% more milk, more butter and more cheese through the use of DDT of Penn Salt. They just throw some statistics to justify their claim which might be correct or