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Best Practices of Presales in IT Industry

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Best Practices of Presales in IT Industry
Chapter 1: Introduction

Chapter 1: Introduction

1.1 Purpose of the Study
The purpose of this research study is to gain an understanding of functioning of presales in IT Industry. The research was conducted for the company Xavient Information Systems Pvt Ltd. The researcher observed some problems in the existing practices of presales in the company and to help the company improve its existing presales process, the study was done by comparing the best practices of presales of different IT companies. Also Since the industry does not have any set guidelines for best practices to be followed for presales. The research aims to take out the best practices which can be generalized and can help every IT company to improve its presales process.

1.2 Context of the Study
The above section gave a brief description about the purpose of the research work. This section focusses on presales process followed in IT industry in broader detail, the section also gives a brief introduction about the company profile where research was conducted and will describe in detail how the presales team works in the company and also the general model which is accepted by the Industry.
Now let us have a look at the company profile of Xavient Information Systems Pvt Ltd.
1.2.1 Company Profile
Xavient Information System, Headquartered in Simi Valley, CA is a global provider of IT and engineering services and solutions. Xavient Professional Services cater to major US and middle-east Clients. Since its inception in 2002, Xavient has grown to be a tier 1 IT Professional Services and Solutions provider for telecommunication, broadcasting, manufacturing, retail, healthcare and etrust companies and has global presence. Xavient leverages its proven expertise in Global Delivery Models with centers of excellence in Application Development, QA & Testing, Product Implementation and Support and Managed IT Infrastructure services and IT Applications & Production environment



References: Malhotra, N. (2010). Marketing Research: An Applied Orientation. 6th Edition, Pearson Education India Online Articles Barker Bob (2008). Mastering-The-Customer-Experience, Alterian. Retrieved from http://whitepapers.technologyevaluation.com/pdf/9813/mastering-the-customer-experience.pdf Hoovers (2004). How To Convert Prospects To Sales Faster With Pre-Call Planning, Hoovers. Retrieved from http://www.whitepapercompany.com/pdfs/Appum-Hoovers.pdf Microsoft (2012). IT Company Improves Pre-Sales and Quality of Service with Microsoft Partner Benefit , Microsoft case study. Retrieved from http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000001089 Care John (2012). The Presales-Sales Relationship, Mastering Technical Sales. Retrieved from http://www.masteringtechnicalsales.com/files/The_Sales_Partnership.pd Duffy Richards (2013). Sales and Presales Success – Guiding Principles. Retrieved from http://www.sapbusinessoneacademy.com/sales-and-pre-sales-success-guiding-principles/ Magram Dave (2012). Lead Generation & Prospecting In a Sales 2.0 World, PartnerPro Services. Retrieved from http://www.tutorialspoint.com/white-papers/387.pdf Journals and Research Papers Kaur Upkar (2011)

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