Contributor
Sofiane DahmoulWafi DjebbarHeydar
Contents
Page
1. Executive summary3
2. Business overview4
Introduction
Current position
Competitive advantage
Growth plan
3. Business strategy5
Tactics
Strategic issues
Core values
4. Marketing6
SWOT and critical success factors
Market research
Distribution channels
Strategic alliances
Tactical promotion plan
Marketing budget
5. Financial budgets and forecasts8
Profit and loss forecast
Cash flow forecast
Balance sheet forecast
Capital expenditure budget
Break-even analysis
1. Executive Summary
The purpose of this business plan is to raise $50,000 venture capital for the development of a web app that connects companies who need some extra-help with people who would like to do occasionally some work. This business plan will also showcase the expected financials and operations over the next three years. It offers overview of the business and clarity on how the business venture is proceeding to attain its objectives. The report incorporates information on the business concept and its potential on the market. The report also emphasizes the essence of carrying out a SWOT analysis in order to understand better the competitive advantage that the business has over its competitors. It also offers some direction how the firm can gain awareness among potential customer. The research paper also focuses on the development plans using efficient marketing tools.
2. Business overview
Industry overview
Technological advancements are rampant throughout the world. They have been incorporated in most business activities with the development of different application software to address the consumer needs in the market. A review of the job sector showed a gap in the ease of short term staffing. This led to the development of Fastworking. The App’s aim was to make short term staffing easier to meet seasonal demand.
Business idea
Fastworking is a web-application that connects companies
References: Vermeulen, Patrick & Curseu, Petru. Entrepreneurial Strategic Decision Making: A Cognitive Perspective, Chicago: Edward Elgar Publications, 2008. Zoltan, Acos & Audretsch, David. Handbook of Entrepreneurship Research: An Interdisciplinary Survey and Introduction, New York: Springer Shop. https://www.gov.uk/government/topics/employment Baron, Robert & Shane, Scott. Entrepreneurship: A Process Perspective, London: Cengage Learning, 2007 http://www.bbc.co.uk/iplayer/categories/documentaries