Bottled Water In Australia
In most conuntries,the bottled water is sold at a very low price; Bling H2O is the most expensive bottled water being sold in the world and is designed as a bottle of water for the rich.Bling H2O has begun entering the australian market affecting australia and the people live here.
Bling H2O is targeting teenage australians .That because the teanages influenced by american idolism from media that is exposed in magazines,TV,newspapers,internet to advertisement boards.Those people do not have to be highly educated or have high income jobs as this young aged target market will purchase Bling H2O however, the gender of the target market does slightly tend to aim at females more than the male consumer due to more female stars tend to drink Bling H2O more than male stars. Areas or places where there is potential to sell Bling H20 would be in the suburban capital cities of each state and most sold in drinking bars as females would most likely purchase Bling H2O instead of alcohol. …show more content…
Bottled water in Australia is consumed mainly for four different reasons.
Firstly, 95% of the human body is made up of water and has to be maintained no matter the reason. Secondly, some people wish to avoid certain chemicals used in the treatment of public water supplies therefore turning to the chemical free alternative. Thirdly, bottled waters are convenient to carry hence making it suitable for travelling and leisure activities. Fourthly, one of the main reason for people buying bottled waters is because of the taste, with the variation in tastes of the different local water supplies across the county, more people prefer the consistent refreshing taste of bottled
water.
The bottled water industry is comprehensively regulated as a packaged food product by Food Standards Australia New Zealand (FSANZ),there are about 50 different types of Australian domestically bottled water available today, the most common ones are indicated below:
Most of us have heard about Bling H2O water by now. And people talk over Bling H2O bottled water.Somebody said” Seems incredible that people are willing to part with around $35 a bottle considering that literally millions of people around the world struggle everyday to find enough clean drinking water to survive.”
Needless to say, anyone who buys this water should have their lips sewn together.
Some people think it’s quite thoughtless and a huge waste of resources. They would be extremely embarrased holding one of those, like I am when I carry a plastic bag. It’s water. It should be the right of everyone, not turned into a commodity for profit.
Its classy nature, general public will not have access to this water. Ethical concerns no longer apply as 'the general public' will not pursue purchasing this water. Without the want for this product, it does not affect them as a whole.
This water is designed for people in hollywood. it has retained its nature in this area.. enforces the concept of materialism. This is ethically incorrect when there is still extreme cases of poverty.
This product is promoted as something from hollywood, which in itself may become a role model for members of gen y and z. This delivers wrong messages of materialism, social classing, what water is actually about etc. to the younger generation.
This product displays a lack of care for the environment. It is only there to generate revenue. Distorts and destroys the basic concept of water being the source of all life. Consumers will lose contact with this concept.
If I am the brand manager ;
Strategics：
1. Advertise this Bling water and find the right public spokesperson of this product. 2. Focus on teenages ,clubs, social entertainment and the top restaurant as our target markets. 3. Market reserch of peoples’ income of the area that we gona sell our products. 4. Price this product in different conditions.
Reference list:
1.Jonathanpease,Don’t waste water,2010,07/04/2010 http://www.jonathanpease.com.au/dont-waste-water/#comments
2.ADA, Water Fluoridation in Australia - the official position,2010,07/04/2010, http://www.ada.org.au/oralhealth/fln/flinaust.aspx
3.Australian Government National Health and Medical Research Council,Research,2010,07/04/2010,http://www.nhmrc.gov.au/research/index.htm
4.The Australian Bottled Water Institute Inc,Bottled water,2010,07/04/2010, http://www.bottledwater.org.au/scripts/cgiip.exe/WService=ASP0003/ccms.r
5.Facebook,Bling H2O,2010/07/04/2010, http://www.facebook.com/group.php?v=wall&viewas=0&gid=57403643302
6. Docstoc,Blingwater,2010, 07/04/2010, http://www.docstoc.com/docs/10575248/Bling-Water
Bling H2O is targeting teenage australians .That because the teanages influenced by american idolism from media that is exposed in magazines,TV,newspapers,internet to advertisement boards.Those people do not have to be highly educated or have high income jobs as this young aged target market will purchase Bling H2O however, the gender of the target market does slightly tend to aim at females more than the male consumer due to more female stars tend to drink Bling H2O more than male stars. Areas or places where there is potential to sell Bling H20 would be in the suburban capital cities of each state and most sold in drinking bars as females would most likely purchase Bling H2O instead of alcohol. …show more content…
Bottled water in Australia is consumed mainly for four different reasons.
Firstly, 95% of the human body is made up of water and has to be maintained no matter the reason. Secondly, some people wish to avoid certain chemicals used in the treatment of public water supplies therefore turning to the chemical free alternative. Thirdly, bottled waters are convenient to carry hence making it suitable for travelling and leisure activities. Fourthly, one of the main reason for people buying bottled waters is because of the taste, with the variation in tastes of the different local water supplies across the county, more people prefer the consistent refreshing taste of bottled
water.
The bottled water industry is comprehensively regulated as a packaged food product by Food Standards Australia New Zealand (FSANZ),there are about 50 different types of Australian domestically bottled water available today, the most common ones are indicated below:
Most of us have heard about Bling H2O water by now. And people talk over Bling H2O bottled water.Somebody said” Seems incredible that people are willing to part with around $35 a bottle considering that literally millions of people around the world struggle everyday to find enough clean drinking water to survive.”
Needless to say, anyone who buys this water should have their lips sewn together.
Some people think it’s quite thoughtless and a huge waste of resources. They would be extremely embarrased holding one of those, like I am when I carry a plastic bag. It’s water. It should be the right of everyone, not turned into a commodity for profit.
Its classy nature, general public will not have access to this water. Ethical concerns no longer apply as 'the general public' will not pursue purchasing this water. Without the want for this product, it does not affect them as a whole.
This water is designed for people in hollywood. it has retained its nature in this area.. enforces the concept of materialism. This is ethically incorrect when there is still extreme cases of poverty.
This product is promoted as something from hollywood, which in itself may become a role model for members of gen y and z. This delivers wrong messages of materialism, social classing, what water is actually about etc. to the younger generation.
This product displays a lack of care for the environment. It is only there to generate revenue. Distorts and destroys the basic concept of water being the source of all life. Consumers will lose contact with this concept.
If I am the brand manager ;
Strategics：
1. Advertise this Bling water and find the right public spokesperson of this product. 2. Focus on teenages ,clubs, social entertainment and the top restaurant as our target markets. 3. Market reserch of peoples’ income of the area that we gona sell our products. 4. Price this product in different conditions.
Reference list:
1.Jonathanpease,Don’t waste water,2010,07/04/2010 http://www.jonathanpease.com.au/dont-waste-water/#comments
2.ADA, Water Fluoridation in Australia - the official position,2010,07/04/2010, http://www.ada.org.au/oralhealth/fln/flinaust.aspx
3.Australian Government National Health and Medical Research Council,Research,2010,07/04/2010,http://www.nhmrc.gov.au/research/index.htm
4.The Australian Bottled Water Institute Inc,Bottled water,2010,07/04/2010, http://www.bottledwater.org.au/scripts/cgiip.exe/WService=ASP0003/ccms.r
5.Facebook,Bling H2O,2010/07/04/2010, http://www.facebook.com/group.php?v=wall&viewas=0&gid=57403643302
6. Docstoc,Blingwater,2010, 07/04/2010, http://www.docstoc.com/docs/10575248/Bling-Water