Boutique hotel
Boutique hotels focus on the experiential nature of service delivery. Factors helping to deliver upon the experience include a cap on the number of rooms, a design or cultural aspect to the property and attention to the location of the property. The subsector however, lacks a singular definition. This is in part due to structural changes undergone by the subsector since conception of the concept. The subsector evolved from comprising of independently owned properties to establishment of dedicated boutique hotel chains and more recently, involvement of large international hotel chains looking to diversify their operations. Problems facing boutique hotels encompasses increasing competition for real estate and financing opportunities, concept copying, and human resource and branding issues. Looking into the future, boutique hotels need to have a strong differentiation strategy while maintaining authenticity of the property. Operating under a members’ club structure is an ongoing trend in this subsector, along with greater attention to environmental sustainability, incorporation of technology into the property, introduction of budget boutique hotels and growth within the Asian markets.
Definition of a boutique hotel
Over the years, many scholars have attempted to create a universally agreed upon definition for boutique hotels. Unfortunately, these attempts have not been fruitful in achieving its goal. A review of literature on this topic however, reveals common dimensions among descriptions of boutique properties. Main dimensions mentioned include smaller non-chain upscale property with a focus on the exchange between guests and hotel employees. These operations provide highly personalized service in a homey and intimate environment that usually includes a unique design or cultural component. Location of the property is also integral to a hotel’s success and 2 ability to deliver a unique experience to guests (McIntosh & Siggs,
Definition of a boutique hotel
Over the years, many scholars have attempted to create a universally agreed upon definition for boutique hotels. Unfortunately, these attempts have not been fruitful in achieving its goal. A review of literature on this topic however, reveals common dimensions among descriptions of boutique properties. Main dimensions mentioned include smaller non-chain upscale property with a focus on the exchange between guests and hotel employees. These operations provide highly personalized service in a homey and intimate environment that usually includes a unique design or cultural component. Location of the property is also integral to a hotel’s success and 2 ability to deliver a unique experience to guests (McIntosh & Siggs,
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