Brand Recognition of Television Ads
Brand Recognition of Television Ads
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Standing out amid a massive chorus of competitors is a challenge for any company in today’s business climate. Want evidence? Look at any magazine, TV show or surf the Internet. The number of offers and sales pitches one receives on a daily basis is simply staggering and increasingly ineffective. It’s no wonder, then, why businesses are seeking new and more effective ways of increasing the influence of their brand strategy in the marketplace. A strong brand strategy can increase the awareness of a company and its offerings in such a way that establishes strong feelings and reactions and a favorable view towards the company as a whole. To create this sort of “brand awareness” in your market, it takes skillful Brand Strategy know-how.
Successfully out-branding your competitors is a continuous battle for the hearts and minds of your customers. The proposition your brand strategy makes must be very compelling, attractive and unique among competitive offerings. The proposition must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, research and development, business development and even your business partners.
What entails a comprehensive and effective “Brand Strategy process?” That’s a much longer answer than what we have space for here, plus it varies from industry to industry, but here are some very basic guidelines about what makes a good brand strategy.
RATIONALE OF THE STUDY As business firms grow in size and market power, they increasingly acquire the ability to dominate marketplace transactions with their customers. Frequently, they can dictate prices and their advertisements sway consumers to buy one product or services rather than another. The brand of the product of a business firm, if properly advertised, will make the said firm improve its competitive advantage; thus, increasingly its sales.
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Standing out amid a massive chorus of competitors is a challenge for any company in today’s business climate. Want evidence? Look at any magazine, TV show or surf the Internet. The number of offers and sales pitches one receives on a daily basis is simply staggering and increasingly ineffective. It’s no wonder, then, why businesses are seeking new and more effective ways of increasing the influence of their brand strategy in the marketplace. A strong brand strategy can increase the awareness of a company and its offerings in such a way that establishes strong feelings and reactions and a favorable view towards the company as a whole. To create this sort of “brand awareness” in your market, it takes skillful Brand Strategy know-how.
Successfully out-branding your competitors is a continuous battle for the hearts and minds of your customers. The proposition your brand strategy makes must be very compelling, attractive and unique among competitive offerings. The proposition must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, research and development, business development and even your business partners.
What entails a comprehensive and effective “Brand Strategy process?” That’s a much longer answer than what we have space for here, plus it varies from industry to industry, but here are some very basic guidelines about what makes a good brand strategy.
RATIONALE OF THE STUDY As business firms grow in size and market power, they increasingly acquire the ability to dominate marketplace transactions with their customers. Frequently, they can dictate prices and their advertisements sway consumers to buy one product or services rather than another. The brand of the product of a business firm, if properly advertised, will make the said firm improve its competitive advantage; thus, increasingly its sales.
Bibliography: Elliott, Stuart (February 8, 2010). "Do-It-Yourself Super Ads". New York Times. Retrieved May 10, 2010. Horovitz, Bruce (December 31, 2009). " 'Two nobodies from nowhere ' craft winning Super Bowl ad". USA Today. Retrieved May 10, 2010. Moskowitz, Robert (May 10, 2006). "Are Consumer-Generated Ads Here to Stay?". iMediaConnection. Retrieved May 10, 2010. Global marketing Management, 2004, pp.13-18 Young, p.131 Howard, Theresa (2005-10-10). "USA Today, October 9, 2005". Usatoday.com. Retrieved 2009-04-20.