Breadtalk

BreadTalk Group Limited The BreadTalk Group Limited has rapidly globalized into 16 countries such as Singapore, China, Hong Kong, South Korea and the Middle East(http://www.breadtalk.com/ourbrand-bt.html Our Presence,2012). It is well known for its bakery, restaurant and food atrium, and this compromises of BreadTalk, Toast Box, The Icing Room, Din Tai Fung, RamenPlay, Carl's Jr China, and Food Republic. Being founded in 2000, the young company has achieved numerous awards which includes the Singapore Prestige Brand Award in 2011(http://www.breadtalk.com/brand-accolades.html Brand Accolades, 2012). The Group has a global network of over 400 bakery outlets, with a strength of more than 6000 employees, as well as operating 11 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, and over 30 award winning Food Republic food atriums in Singapore, PRC, Hong Kong and Malaysia. The household brand is founded by the Chairman George Quek Meng Tong, who was appointed to the board in 2003, and re-elected in 2010. Being very experience in food and beverage industry since 1982(http://www.breadtalk.com/board-of-directors.html, Chairman,2012), he started the bakery business with BreadTalk Private Limited and bought it to list on the Singapore Exchange Limited in 2003. The Group made an average revenue of $333, 000, 000 and a profit of $11, 450, 000 between 2010 and 2011. With an available financial asset of $911, 000 at the end of 2011, the BreadTalk Group has a promising future, with the addition of rapid growth of franchising network in Asia Pacific region (http://www.breadtalk.com/franchising.html, our presence, 2012). Today, organizations and firms have to keep changing and adapting to the global shift (R .Gomez-Mejia, 2012, page 56) to stay competitive in the industry. And this is because the general environment is always moving, and these dimensions - Demographic, economic, political or legal, sociocultural, technological and global - always influences