Breadtalk Economic Analysis
BreadTalk Group Ltd.
1.0 Introduction
1.1 Background information on the industry
The F&B industries play an important role in Singapore’s economy. Being a multinational country, the F&B industries have been influenced by culture from different nationalities and countries. Singapore has been ranked as one of the three major eating capitals in the Asia Pacific region and the other two countries are Hong Kong and Australia. Singaporeans’ extremely large appetite for eating out has rose the incredible rang and numbers of F&B outlets, from upmarket restaurants and eateries to inexpensive cafes (Springs Singapore, 2008).
There is a great opportunity to be an entrepreneur in this industry because of its low entry barriers. Having this opportunity, enterprising individuals are attracted to give up professional careers and go into business. Today, many F&B entrepreneurs have expanded overseas by setting up franchises, joint ventures or corporate-owned outlets (Springs Singapore, 2008).
1.2 Background information on the company
BreadTalk Group was founded in 2000, operates its chain of retail outlets selling breads, buns, cakes and pastries through its principal subsidiary, BreadTalk Pte Ltd. BreadTalk has become a unique Singapore brand that has gained international appeal. The Group owns and operates 34 bakery outlets in Singapore as of 31 Dec 2007, as well as several outlets in various countries regionally, including Shanghai and Beijing. It is most famous for its cream-filled buns topped with pork floss, named Flosss (BreadTalk, 2008).
In 2003, the Group opened the world-renowned Din Tai Fing restaurants, famous for its its “xiao long bao” meat dumplings, in Singapore (BreadTalk, 2008).
In 2005, BreadTalk enters further into the China market by acquiring Topwin Investment Holding Pte Ltd, which owns and operates 13 food courts under the award-winning brand-name "Megabite" in the PRC (BreadTalk, 2008).
In October 2005, the Group opened Toast Box coffee
1.0 Introduction
1.1 Background information on the industry
The F&B industries play an important role in Singapore’s economy. Being a multinational country, the F&B industries have been influenced by culture from different nationalities and countries. Singapore has been ranked as one of the three major eating capitals in the Asia Pacific region and the other two countries are Hong Kong and Australia. Singaporeans’ extremely large appetite for eating out has rose the incredible rang and numbers of F&B outlets, from upmarket restaurants and eateries to inexpensive cafes (Springs Singapore, 2008).
There is a great opportunity to be an entrepreneur in this industry because of its low entry barriers. Having this opportunity, enterprising individuals are attracted to give up professional careers and go into business. Today, many F&B entrepreneurs have expanded overseas by setting up franchises, joint ventures or corporate-owned outlets (Springs Singapore, 2008).
1.2 Background information on the company
BreadTalk Group was founded in 2000, operates its chain of retail outlets selling breads, buns, cakes and pastries through its principal subsidiary, BreadTalk Pte Ltd. BreadTalk has become a unique Singapore brand that has gained international appeal. The Group owns and operates 34 bakery outlets in Singapore as of 31 Dec 2007, as well as several outlets in various countries regionally, including Shanghai and Beijing. It is most famous for its cream-filled buns topped with pork floss, named Flosss (BreadTalk, 2008).
In 2003, the Group opened the world-renowned Din Tai Fing restaurants, famous for its its “xiao long bao” meat dumplings, in Singapore (BreadTalk, 2008).
In 2005, BreadTalk enters further into the China market by acquiring Topwin Investment Holding Pte Ltd, which owns and operates 13 food courts under the award-winning brand-name "Megabite" in the PRC (BreadTalk, 2008).
In October 2005, the Group opened Toast Box coffee