Budweiser Ad Analysis
An Ad Analysis of Budweiser: The Great American Lager What does beer do for you? This is the question you may ask yourself when thinking about buying a six pack of beer for a party, getting ready to socialize, or just hang out and relax with some friends. In their advertisement campaigns, Budweiser attempts to embody these situations in a way that will leave you thinking that you need Budweiser. Budweiser creates a setting in their ads that their target audience will be compliant with. Often times, beer advertisements formulate in images that idolize a man’s perspective, and portrays men as the protagonist of the fun and humor, as well as objectifies women.
It is common for companies to use sexual persuasion in their ads by using images of attractive and barely clothed women. Sexual persuasion is used especially when trying to sell to men, but can also be persuasive to women. This advertisement was from a sports illustrated swimsuit edition in 2008. It depicts an Olympic track and field athlete Brianna Glenn, posing in a swimsuit and red stilettoes, next to a super-sized, dripping Budweiser beer. This ad also contains a red background, the Budweiser logo, and their slogan “the great American lager”. The use of this attractive, Olympic athlete, wearing nothing but a bikini uses several ad strategies. This ad uses an Olympic athlete, as a timing strategy. This ad most likely came out around the same time as the Beijing Olympics, so the track and field star is relevant in what people are already paying attention to at the time, which brings more attention to their product. We see this often in sponsorship at games, where a company is able to insert itself into a facet of our interests. Also, having an American athlete pose in their ad during the Olympics reminds the audience of Budweiser’s credibility as the “Great American Lager”. The most prominent persuasive strategy used in this ad is using sexual images to create interest in their product. Many companies
It is common for companies to use sexual persuasion in their ads by using images of attractive and barely clothed women. Sexual persuasion is used especially when trying to sell to men, but can also be persuasive to women. This advertisement was from a sports illustrated swimsuit edition in 2008. It depicts an Olympic track and field athlete Brianna Glenn, posing in a swimsuit and red stilettoes, next to a super-sized, dripping Budweiser beer. This ad also contains a red background, the Budweiser logo, and their slogan “the great American lager”. The use of this attractive, Olympic athlete, wearing nothing but a bikini uses several ad strategies. This ad uses an Olympic athlete, as a timing strategy. This ad most likely came out around the same time as the Beijing Olympics, so the track and field star is relevant in what people are already paying attention to at the time, which brings more attention to their product. We see this often in sponsorship at games, where a company is able to insert itself into a facet of our interests. Also, having an American athlete pose in their ad during the Olympics reminds the audience of Budweiser’s credibility as the “Great American Lager”. The most prominent persuasive strategy used in this ad is using sexual images to create interest in their product. Many companies
Cited: LaTour, Kathryn; LaTour, Michael S; Zinkhan, George, M. “Coke is It: How stories in childhood memories illuminate an icon” Journal of Business Research, Pg 328-330 Gillum, Scott. "Why Sex Sells." Forbes. Forbes Magazine, 25 July 2011. Web. 26 Sept. 2013