Trader Joe’s started out as a small convenient store in 1958. The owner, Trader Joe, decided to change the brand and make the store larger. The case study discusses how to address issues when emotions, job satisfaction, and attitudes of others are involved in decision making. The purpose of this paper is to discuss how Trader Joe’s is able to keep employee job satisfaction and customer satisfaction at a high rate. Throughout this paper, I will discuss the different tools the company uses to promote customer and job satisfaction.
Examine the approach Trader Joes uses to promote a positive work environment for its employees. Determine in which three ways Trader Joes is able to increase job satisfaction and performance.
Trader Joes promotes a positive work environment by allowing their employees to know and understand their products. This is encouraging them to taste products, and be able to discuss with the customers as they are making the sale if a question should arise. Employees are able to educate the customers on the products they are considering to purchase. As a shopper, it is very irritating to ask an employee for advice or assistance and they tell you they are unable to assist or you get a simple I don’t know. Employees are able to provide customers with an idea of what certain products taste like.
Another way to keep the job satisfaction rate high is great benefits. Trader Joes offers employees a ten percent discount, medical, dental, vision, paid retirement, and company paid vacation.
Trader Joes chooses to keep their financials a secret. Studies show that Trader Joes offers managers a six figure salary and this definitely increases job satisfaction. Managers make at least 120K as employees of Trader Joes along with the hefty benefits package. Since most of the managers at the company know the system inside and out, they get paid a hefty salary for their knowledge of the business.
Determine How Trader
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