Buscom/275 Research Paper
Knowing your audience and Communication Release
BusComm/275
June 18, 2012
Dr.Jerry Griffin
Knowing your audience and Communication Release
On August 5, 2010, The Chilean Copper mine collapse with 33 workers confined in a 2,257 feet hole, which was the size of a mini studio apartment (msnbc.com news services, 2010). Their families, friends, and co-workers were worried frantically about their safety, and not being able to reach the miners left everyone at unease. The Rescuers and the Chilean Copper president’s came together to find a resolution as to the cause of this situation and how to rescue their employees. Families and co-workers of these miners have questions that wanted immediate answers, and it is the companies responsibly to …show more content…
When speaking to the media without knowing all the facts or going based on what you heard without fully researching the situation can lead to panic and discomfort for the families and loved ones. For instance, in the situation the media publicly announced on August 26, 2010 that it would take the rescuer’s four months to rescue the miners. However, According to msnbc.com news services (2010), Health Minister Jaime Manalich said, "they would not be rescued before the Fiestas Patrai’s,” and Fiestas Patrai’s is Chile's Independence Day celebration, held on September 18. That is only forty-four days, and a big difference from 120 days. Preventing the media from misleading reports can be achieved by avoiding the media. The company should offer counseling to the families and co-workers to help deal with this situation, and provide any assistance to make this incident go smoother for them.
After the company has all the facts and knows what they are facing then have a reputable spokesperson address the media, family, friends, and co-workers with all the facts at hand. This will help all parties understand what they are in for and to start dealing with the situation at hand. Keeping the all parties informed throughout the rescue process though meetings or the media is important. Having somebody from the company to go to the miners loved ones face to face or calling them to ensure that they are well, is a great way to provide answer to the individual
BusComm/275
June 18, 2012
Dr.Jerry Griffin
Knowing your audience and Communication Release
On August 5, 2010, The Chilean Copper mine collapse with 33 workers confined in a 2,257 feet hole, which was the size of a mini studio apartment (msnbc.com news services, 2010). Their families, friends, and co-workers were worried frantically about their safety, and not being able to reach the miners left everyone at unease. The Rescuers and the Chilean Copper president’s came together to find a resolution as to the cause of this situation and how to rescue their employees. Families and co-workers of these miners have questions that wanted immediate answers, and it is the companies responsibly to …show more content…
When speaking to the media without knowing all the facts or going based on what you heard without fully researching the situation can lead to panic and discomfort for the families and loved ones. For instance, in the situation the media publicly announced on August 26, 2010 that it would take the rescuer’s four months to rescue the miners. However, According to msnbc.com news services (2010), Health Minister Jaime Manalich said, "they would not be rescued before the Fiestas Patrai’s,” and Fiestas Patrai’s is Chile's Independence Day celebration, held on September 18. That is only forty-four days, and a big difference from 120 days. Preventing the media from misleading reports can be achieved by avoiding the media. The company should offer counseling to the families and co-workers to help deal with this situation, and provide any assistance to make this incident go smoother for them.
After the company has all the facts and knows what they are facing then have a reputable spokesperson address the media, family, friends, and co-workers with all the facts at hand. This will help all parties understand what they are in for and to start dealing with the situation at hand. Keeping the all parties informed throughout the rescue process though meetings or the media is important. Having somebody from the company to go to the miners loved ones face to face or calling them to ensure that they are well, is a great way to provide answer to the individual