business and culture
Contents
Introduction
Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets.
According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment.
Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card.
Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship, internal process, and learning and growth.
Company’s profile
MISSION
To provide Full Customer Satisfaction through Quality Service by Quality People.
VISION
To be the Leading & Most Trusted Service Network in the country for electronics and digital products in the broadband era.
VALUES
Customer-First Prioritize our customer’s needs as he/she is the main reason for our existence. Trustworthiness Build customer trust through trustworthy leaders and employees in the company. Continuous Improvement
Continually improve our technical and CRM skills to enhance customer experience.
Innovation
Innovate ways to deliver faster response and better quality at reasonable pricing to meet or exceed customer expectation.
SWOT ANALYSIS FOR SONY CORPORATION
SWOT Analysis, is a strategic planning tool used to evaluate the strengths, Weaknesses, opportunities, and threats involved in a project in a business venture. It involves specifying the objective of business venture of project and identifying the internal and external factors that are favorable and
Introduction
Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets.
According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment.
Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card.
Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship, internal process, and learning and growth.
Company’s profile
MISSION
To provide Full Customer Satisfaction through Quality Service by Quality People.
VISION
To be the Leading & Most Trusted Service Network in the country for electronics and digital products in the broadband era.
VALUES
Customer-First Prioritize our customer’s needs as he/she is the main reason for our existence. Trustworthiness Build customer trust through trustworthy leaders and employees in the company. Continuous Improvement
Continually improve our technical and CRM skills to enhance customer experience.
Innovation
Innovate ways to deliver faster response and better quality at reasonable pricing to meet or exceed customer expectation.
SWOT ANALYSIS FOR SONY CORPORATION
SWOT Analysis, is a strategic planning tool used to evaluate the strengths, Weaknesses, opportunities, and threats involved in a project in a business venture. It involves specifying the objective of business venture of project and identifying the internal and external factors that are favorable and
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