The Business Canvas Model comprises of the following
Customer Segments, Value Propositions, Channels, Customer Relationship, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structures
CUSTOMER SEGMENTS
For whom are we creating value?
Who are our most important customers?
The customer segments we are focusing on are
1. Banks
2. Hospitals
3. Schools
4. Communication service providers
5. PHCN office
6. Beauty Salon
7. Spa Centre
8. And Others
VALUE PROPOSITIONS
What value do we deliver to the customers/clients?
Which one of our customers/clients problems are we helping to solve?
What bundles of products and services are we offering to each customer segment?
Which customer needs are we satisfying?
The values to be delivered to the customers are,
1. Create Orderliness
2. Reduce the stress of standing on a queue
3. Solve problem of who came first therefore providing equality for all
4. Stops the ghost space keeping for people that are not available
5. Provide a comfortable environment
6. Makes services rendered quicker
7. Stops confusion on who to meet to deal with which problem. That is, customers don’t begin to stand on wrong queues only to discover later that they weren’t on the right queue and so have to join another queue all over again.
In general, the customers’ problem we are trying to deal with is that of “ORDERLINESS”.
WIIFM (What’s in it for the Company/Organization). These are the values to be delivered to the organization
1. It reduces stress and tension on the staff
2. The staff concentrate more on their work and less on trying to calm down a customer who has an issue standing on a queue
3. It increases profitability, that is, the staff work at full capacity and attend to more customers
4. It also increases turnover and productivity for the company both in the short and long run
5. It reduces harassment and transferred aggression on staff
6. Organizations can keep tab on their staff to know the most productive