1. a. Explain the importance of communication in business.
Answer:
Communication is a major and essential part of business relationship. The purpose of communication is to get your message across to others. This is a process that involves both the sender of the message and the receiver. In fact, a message is successful only when both the sender and the receiver perceive it in the same way. By successfully getting your message across, you convey your thoughts and ideas effectively. Most organisations prefer to hire professionals who can communicate and express their ideas very well, rather than having the expertise and capabilities to solve problem. With effective communication, a person is able to deliver information and train his or her subordinate efficiently, thus giving the business a better chance of making profits.
To ensure successful business communications, it is best to start with the very basics: an individual 's knowledge of verbal and non-verbal communications. In the workplace, these types of communications are continually exchanged, oftentimes without much planning or even the thought that such communications are taking place. Communication in business usually involves interpersonal communication, communication between management and staff, as well as other business contact. Individuals will be able to function as a group, through the use of proper communication skills.
In spite of the increasing importance placed on communication skills, many individuals continue to struggle with this, unable to communicate their thoughts and ideas effectively whether in verbal or written format. This inability makes it nearly impossible for them to compete effectively in the workplace, and stands in the way of career progression. Getting the message across is paramount to progressing. To do this, the sender must understand what his or her message is, to whom the sender is sending it to, and how it will be perceived. The sender must
Bibliography: 1. Massila Hamzah Introduction to Business Communication (OUM) 2. http://web.cba.neu.edu 3. http://mindtools.com 4. http://hopkins-business-communication-training.com