Preview

Business Idea

Satisfactory Essays
Open Document
Open Document
510 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Idea
1 REAVEST

2 Overview

Our target product is to produce as much life stock, dairy, fish and green grocery products as possible through our farms, convert them to grocers and deliver them to households, catering and outdoor catering business units. Our major targets are households no matter how small, outdoor caterers, restaurants, buckers, hostels etc. The uniqueness of this venture is that it seeks to provide its consumers with an improved and quality assured products, from our farms, where product quality is assured in the strictest hygienic conditions and delivered to the very comfort of their homes. Although the main challenge to this venture might be the existence of local butchers and convincing the customers that this products will be affordable. This would be easily overcome by the fact that we own the source of our raw materials and through proper effective awareness campaigns.

3 Problems and Solutions

This product addresses the problems of doubts in the quality, source and hygienic conditions at which dairy, fish, grocery and green grocery products are made. It allows the introduction of modern and safe methods of food preservation, packaging and distribution, assuring consumers of their health security.
Elsewhere in the world, such structures are already in place and the culture and confidence has already been instilled into consumers and the entire populace. Still, only very few grocery ventures produce their wares, store it, distribute it and control the quality of their products.

4 Opportunity

This concept attempts to displace entirely the already existing market for grocery and the other afore-mentioned products. If successfully implemented, we would be looking at every household no matter how small. Every home that cooks food uses grocery, every occasion that sounds rapidly consumes our products. So it is not wrong to state that our market opportunity is as large as the populace, and our target is to reach their

You May Also Find These Documents Helpful

  • Good Essays

    Traditional grocery stores have fallen by the wayside as supercenters and specialty food stores grow. They are increasingly looking for ways to differentiate themselves from the rest of the competition. Oftentimes, the supercenters are able to offer lower prices on food while offering a sizeable selection of other goods that food-only grocery stores find it hard to compete with. Some of these changes have come by mergers and the ability to purchase more for less and changing their appeal in the market. These stores have implemented new technologies such as self-checkouts and biometric technology that allows people to pay at the checkout with a scan of their finger to sway the consumer with convenience. Grocery stores are also differentiating themselves by touting their store brands, as premium goods as opposed to the well know value brands. They are changing their layouts and up scaling their stores to meet customers demands for a reason to enter their retail dwellings. Some groceries are offering even more convenience with the addition of specialty offerings such as Starbucks and fast food restaurants.…

    • 559 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The supermarket, a large retail market that sells food and other household goods and that usually operates on a self-service basis. Or to anyone cooking and preparing everyday meals, it's the place where you make the decision of choosing everyday fruit, vegetable, calorie and everything else that is involved in the way that you eat and how you choose to eat. However, it's not always an easy trip to the market when you have so many products being offered at so many price, sometimes it can be difficult to know what you're really getting for your money's worth. In the book The Omnivore's Dilemma, the author Michael Pollan takes a trip to Whole Foods to create his own industrial organic meal. He later cooks and explains his experiences and thought…

    • 175 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    The U.K. grocery market is highly diverse, with a wide range of formats, from convenience stores to hypermarkets, warehouse clubs and online stores. The market is currently led by five grocers (Tesco, Sainsbury, Wal-Mart‘s Asda, Morrisons and Cooperative Group), accounting for almost 55% of grocery retail banner sales, while the remaining 45% is attributed to hundreds of outlets scattered throughout the country (Planet Retail). Over the years, large players have continued to expand, both in terms of size, product range and services, increasingly taking market share from their smaller competitors.…

    • 134 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Basic grocery staples such as milk, bread and eggs are strategically placed at the back of the store, forcing consumers to walk past, and view, thousands of other items on the way to…

    • 554 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    COMPANY NAME 2012 COMPANY NAME seeks to be a one stop shop for the local community, whether it be copying, faxing, shipping, or just daily shopping, we want local residents to know that we will be able provide for their diverse needs in a store with them in mind. 4.3.1 Competition and Buying Patterns The customer base of COMPANY NAME is very diverse in that there is a group of general customers that just purchase store brand and national brand products, another group high end customer who request select gourmet products, such as capers, anchovies, specialty sugars, and the like and the cost for these items is approximately 150.00 month, and finally healthy choice customers who request a selection of natural organic products, the cost for these items is approximately 2000.00 month. In order to maintain our customer loyalty base and continue to increase sales revenue, we make these products available. The community has become accustomed to these products and expects them to continue. Depending upon the size of the community, there may be several stores to choose from. Larger communities, such as CITY, have several larger chain grocery stores as well as smaller specialty gourmet stores, whereas, a small community may have a single grocery store, or possibly two stores to choose from. BUSINESS PARTICIPANTS The grocery industry is extremely competitive with the rise of hyper marts, convenience stores, and food drug stores all competing for the same customers. This presents…

    • 3512 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Grocery shopping is more diversified and evolved than ever before. Individuals across the nation have access to everything from exotic products to unique delivery services. Often, specialty stores have limited locations whereas specialty services have a limited reach. However, two retailers have expanded to hundreds of locations while adhering to unexpected market positioning for previously untargeted market segments. Whole Foods Market and Trader Joe’s have become household names while also innovating beyond regional and national traditional chains. Despite comparable size in terms of locations, each store’s growth has operated using a very different model. This document will address the various facets for both Whole Foods Market and Trader Joe’s in order to understand how each business model has won a piece of the market pie and share of wallet. Whole Foods Market Background and History In 1978, John Mackey had a vision to build a store that would meet his desire for whole, natural foods as part of the movement away from artificial, processed foods. Mackey was a college dropout, but against all odds he was able to borrow $45,000 in capital financing and open his first store for what would become Whole Foods in Austin, Texas.1 By all accounts it has been an incredible success and the most recent annual report (2009) reveals that there are 284 stores across most of the United States with a handful in Canada and Great Britain.2…

    • 5247 Words
    • 21 Pages
    Good Essays
  • Better Essays

    ‘Outline’ – to define the nature of supermarkets and summarise the power they have over consumer society.…

    • 1545 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    The US retail grocery industry includes about 65,000 supermarkets and other grocery stores with combined annual revenue of about $550 billion. Key growth drivers are consumer spending habits and food trends (Blank, 2014). Over the past twenty years, the traditional supermarket has been shaped and reshaped to try and meet consumer demands. Recently, generation Y has begun to push its impression on supermarkets looking for a fresh market and whole foods market approach that bring more natural, organic, and specialty foods to the forefront. Population growth and consumer tastes drive demand. Large corporations can offer a widespread selection of foods and have the edge in purchasing, large distribution channels, marketing dollars, and financial backing. Small companies must…

    • 1247 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Unit 1 P5

    • 4616 Words
    • 19 Pages

    For this report I have chosen two companies (one from P1 and one new) named Heineken and Sony. Heineken is a Dutch multinational and Sony is a Japanese multinational. I am going to take a look at how different economic environment affect the two selected organizations. This report is focused on the economics, demands, supplies, changes in demands en supplies and the global interaction.…

    • 4616 Words
    • 19 Pages
    Better Essays
  • Good Essays

    Supermarkets today use online selling methods to reach a wider market, also increasing competition which is possible due to their size as well. Selling via the internet improves the quality of service a consumer receives from a company, especially as they are competing for business with rival supermarkets. Online selling also makes shopping easier for consumers, benefiting competition. This competition means supermarkets are constantly motivated to stay innovative and provide a good service, as to ensure they do not lose customers to rival companies. The large supermarkets are consequently able to offer more efficient services to consumers in response to needs they have identified while trying to be competitive. For example offering prepared vegetables, this saves busy consumer’s time and in turn makes them become more appealing.…

    • 755 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    MBA Capstone: Team Charter

    • 1543 Words
    • 9 Pages

    Our product is a neighborhood market dedicated to organic groceries, education of customers with regard to organic and eco-friendly growing of food, and commitment to organic vendors. Our concept will solve the issue of companies claiming to be organic when they are truly not. Will educate the public with tips and tricks on how to get the best produce from within their own gardening as well. Our solution is unique because while we will also be selling local produce, we also want to strengthen the community to rely more heavily on their own supply as well. The…

    • 1543 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Monsanto GMO s

    • 1556 Words
    • 1 Page

    People go to the grocery store everyday and usually want to buy a good product for…

    • 1556 Words
    • 1 Page
    Powerful Essays
  • Good Essays

    Food Inc Analysis

    • 295 Words
    • 2 Pages

    The documentary Food Inc. provided a shocking view of corporate farming in the United States. It exposed the unhealthy, harmful, and the inhumane process behind the farming industry. The documentary addresses the problems in the typical supermarket today and the conception of the meats. They talk about how the producers of the products in the grocery store care about is how the packaging of the products is viewed. They bring out the issue that most of the products in the shelfs are often showed to perceive the idea that it is “naturally” produced from a farm by local farmers. That advertising method gives the consumers a false image of how and what is behind the production of such items. Instead of a pastoral farm, products such as meat are…

    • 295 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Mandatory Reporting

    • 1081 Words
    • 5 Pages

    abuse or suspected abuse of vulnerable individuals is mandated to be reported in most states…

    • 1081 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Loblaws Business Strategy

    • 550 Words
    • 3 Pages

    The grocery industry is a commoditized industry, which makes it difficult for grocers to sustain through differentiation. Buyer power is high and thus, cost leadership and operational efficiencies are critical. There is fierce competition amongst various grocery stores, with the main players such as Loblaw and A&P holding multi-banner stores in various market segments. Traditional grocery stores also lose some of their market share to drug stores, convenience stores and other retailers who have entered the industry. Threat of substitutes from fast-food and take- away outlets is not as prevalent, since many grocery stores have started stocking ready-to-eat meals and have deli services available for consumers. Competitive pressures are increasing in the industry with the potential entry of Wal-Mart and new delivery methods such as the internet.…

    • 550 Words
    • 3 Pages
    Satisfactory Essays