Business Level 3 Unit 3 P1

General Information:

Programme Title and Level
BTEC National Diploma in Business
Level 3
Programme Number
JW478
Unit Number and Title
Unit 3
Introduction to Marketing
Unit
Code

Y/502/5411
Coursework Title
Assignment 1
Marketing Techniques
Coursework Number

1

Information about each Coursework Task:

Task No
Assessment and Grading Criteria
Assessment Methods / Evidence
Hand out Date
Hand
in
Date

1-3

Task 1 addresses P2

Task 2 Addresses P1

Task 3
Addresses M1

The task is to be presented as a written report for your manager.

Task 1
Describe the constraints and the limitations under which marketers operate making use of examples to explain your
Supervalu has their own brand of goods, the branding on these goods include the Supervalu logo and are available thought all stores. Supervalu’s logo is placed in front of all of its shops as well as trolleys and other things in the store.

Why is Supervalu successful-
Supervalu’s success over the years can be attributed to our innovative approach in all areas of the business to reflect the changing lifestyles and demands of our customers.
“We are constantly reviewing our product range, putting new product ranges from Irish producers on our shelves and developing our stores to ensure our customers can expect the ‘WOW’ factor at all times.
Indeed our knowledge and the closeness of our retail partners to their consumers and communities has fuelled many new initiatives including the development and expansion of our own brand product range that has become increasingly popular with consumers. We are continuing to build this range whilst maintaining our partnership with local suppliers, value for money and the quality standards our customers expect from our brand.”
Loyalty to
As a practice, relationship marketing differs from other forms of marketing because it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social