HAP has customers come to them in seek of financial help. Specialising in superannuation, HAP assists customers in ensuring they have the best return on their investment.
The value that Graeme delivers is the extend post sales service. In the interview he stated that he goes above and beyond in ensuring that the customer has full satisfaction post sales. He provides updates to his clients monthly.
Quite often the clients that come to visit Graeme and HAP are unaware about how to manage and invest money. Some clients just let Graeme deal with the money, however the majority want to know why Graeme is making particular transactions. Graeme outlines all the transactions being made and educating the client about each move and …show more content…
These three factors are opportunities, teams and resources.
Opportunity Factor
The opportunity for HAP is that Graeme and his team have the skillset to provide financial planning services to the community, in a ‘fun and interactive way’. Graeme uses his interpersonal skills to add to the financial process, which is normally a bleak topic of conversation.
Team Factor
HAP’s team consist of two planners and a receptionist. This team has frequent meetings where they coordinate ideas and the process and direct the team is heading. The two employees work under Graeme; however, it is not centralised organisational structure, rather delegating some decision making to those other than Graeme.
Resources Factor
HAP has a positive cash flow and is solvent. It has the capital to expand its services, which it is currently in the process of. HAP does not deal with the sale of physical stock, so it does not require to have equity to do so. HAP’s main costs are involved with the licenses involved with financial planning as well as the guidelines it must follow when billing clients. Lease of the property is also a