Business Model And Strategic Plan Part

SWOT Analysis Paper The SWOT analysis is strategic planning tool used by businesses and organizations to ensure that there are clear objectives defined and that all factors, both positive and negative, are identified and addressed. There are four factors to be considered in accomplishing a SWOT analysis; strengths, weaknesses, opportunities, and threats. Strengths are characteristics within the company that are considered to be important to the execution and success of the project. Strengths describe positive attributes, tangible and intangible, internal to the organization. Strengths are within the control of the organization, which may include the knowledge, background, education, reputation or skills of the people. Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, and technology are also examples of strengths. Weaknesses are the internal, negative factors that could prevent the success of a company. These internal factors might include inadequate finances for the project or a weak internal communication system. Opportunities are external, positive factors that represent reasons why a company will achieve the goals. These factors could include the positive perception of the company by the general public, vendors, and market conditions. The last factor of the SWOT analysis is threats, which are external factors beyond the control of the company that place the strategy or the company itself at risk. Threats include changes in supplier prices or availability of raw materials, shifts in consumer behavior, economy, or government regulations and unfavorable market trends.

SWOT The SWOT analysis helps clarify and summarize the key issue and opportunities facing a company while helping a business set objectives and develop new strategies. The outcome of a SWOT analysis is to maximize strengths and minimize weaknesses in order to take advantage of external opportunities and overcome threats. Below is