BUSINESS PLAN
2013
I. EXECUTIVE SUMMARY
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Introduction
Re-Book.Com is an online book trading network for students at universities in Asia. Students can find English books they need on the website and trade them or buy them from other members or from the company. The website will sell advertising on the website and charge transaction fees to students seeking trades.
Mission Statement Re-Book.Com provides Korea’s university students with a convenient and simple way to get English and other foreign-language textbooks and materials for study by connecting customers and providing high quality service. Re-Book.Com will always serve the customer first and will always use the latest technology to provide better service to members. The managers of Re-Book.Com conduct all business with integrity for profit and enjoyment.
Market Success Re-Book.Com provides a unique business model that will ensure its success in this market. No other company has tapped into this market yet, and Re-Book.Com will make solid connections quickly with suppliers and members so that other companies cannot successfully copy the business model. Within 5 years, Re-Book.Com will have more than 10 representatives serving Korean members, as well as branch websites and representatives in China, Taiwan, Thailand and Japan.
II. BUSINESS MODEL
Why Re-Book? The number of courses being taught in English is increasing rapidly in Korea’s universities, and many courses taught in Korean are using English textbooks at the graduate and undergraduate levels. Imported American and other foreign textbooks often cost 2-3 times more than textbooks published in Korea. Thus, unless a student plans to keep the textbook, the price becomes a burden. Re-Book.Com will be a central location where students and professors can find the books they need used at low prices.
How does it work? Students and professors can trade textbooks at Re-Book.Com. They