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Business Negotiations of Euphemism and Expression

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Business Negotiations of Euphemism and Expression
Business negotiations of euphemism and expression

Catalogue
Abstract………………………………………………………………….3
Introduction……………………………………………………………..3
Body………………………………………………………………….......3
1. Business environment, each of the parties to achieve the intended purpose....3
2. Euphemism and Politeness Principle……………………………………...4
3. Business negotiations Pragmatic Politeness Strategy…………....................6
4. Business English Euphemism and expression……………….......…............7
Conclusion……………………………………………………………….7
Reference………………………………………………………………...8

【Abstract】
Euphemism expression is commonly used in business correspondences and business negotiation. Which is not only a social language phenomenon, but it is also a cultural phenomenon. By making an analysis of euphemistic expressions and courtesy principle used in business correspondences and business negotiations, this paper mainly discusses the fulfillment of euphemistic expressions in business English through the following four ways: the subjunctive mood, passive voice, tense backward, negative. So the business personnel can fully understand and appreciate the euphemistic expression and achieve a success in the competitions.

【Key words】
Euphemistic expression; courtesy principle; business negotiation;

【Introduction】
In English Euphemism ((Euphemism) The word comes from the Greek prefix eu = well, and root pheme = speaking, means that sounded good. Under the euphemism of English dictionary definition is a euphemism used harmless or sweet-sounding words to replace those more direct, blunt words, with good words to cover up the fact that the modification of the means. Euphemism exists in a variety of languages, is the language of a universal phenomenon, it has long been a cause for attention and study. Euphemism of people focused on vocabulary level, such as with the pass way to replace the die. In fact, through the means of grammar and



References: (1)Chen Wangdao, The Main Ideas of The Rhetoric, Fudan University Press 1990 (2)Fan Jiacai, English rhetoric appreciations, Shanghai Jiaotong University Press,1992 (3) Shu Dingfang, new Euphemism, Foreign language press,1989 (4) Hornby, Oxford Advanced Learner 's Dictionary of Curren, Oxford University Press,2009 (5) H. G. Widdowson. Teaching Language Communication[M]. (6) Contemporary Linguistics, Chinese academy of social sciences language institute (7) Xie Xiajun, comparison English euphemism pragmatic functions, The southwest national university journals,2004 (8)Li Guonan, Figures and Vocabulary, Shanghai Foreign Language Education Press,2001 (9)He Ziran, Pragmatics and English learning, Shanghai Foreign Language Education Press,1997 (10)Yang Xiahua, English writing and rhetoric, Anhui education press,1992

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