Business Plan
Suleiman Demirel University
Faculty of Economics
Department of Economics
BUSINESS PLAN for ‘ARSENAL’ Sport Bar
Prepared by: Akbota Bolatova Subject: Management
Kaskelen, 2012 Executive Summary
“Arsenal” Sport Bar has established a successful presence in the food and beverage service industry. The location in Bostandyk region will attract majority of people that are aged 18 and more, also having bookmakers and bits within the bar we will attract their players. In period of World Cup, UEFA Champions League and other world league the sport bar will gather more profit. First year operations the sport bar will produce a net profit of $16 254. This will be generated from an investment of $46 122 in initial capital.
Business Description
I will start the city’s most entertaining sports bar which will called ‘ARSENAL’ with sitting for 150 people. It’s packed with latest technology so you can experience direct transmissions of sports programs from the monitors at each of the 40 tables. Also we will lease places for bookmakers and bets within the bar such as Leonbets, PartyBets or Gol+Pas. I use a proven café concept from the U.S as a starting point and here the concept has existed for several years. The sport café will follow three areas of sale: 1. Beverages 2. Food 3. Sports merchandise VISION The ‘Arsenal’ Sport Bar strives to be the premier sports theme restaurant in the southern capital. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. MISSION We provide more televosions with more sporting events than anywhere else in the region. We provide state-of-the-art table-top audio control at each table so the customer con listen to the selected program of his or her choice without interference from background noise. We combine menu selection, atmosphere, and service to create a sense of ’place’ in order to reach our goal of over-all value in an
Faculty of Economics
Department of Economics
BUSINESS PLAN for ‘ARSENAL’ Sport Bar
Prepared by: Akbota Bolatova Subject: Management
Kaskelen, 2012 Executive Summary
“Arsenal” Sport Bar has established a successful presence in the food and beverage service industry. The location in Bostandyk region will attract majority of people that are aged 18 and more, also having bookmakers and bits within the bar we will attract their players. In period of World Cup, UEFA Champions League and other world league the sport bar will gather more profit. First year operations the sport bar will produce a net profit of $16 254. This will be generated from an investment of $46 122 in initial capital.
Business Description
I will start the city’s most entertaining sports bar which will called ‘ARSENAL’ with sitting for 150 people. It’s packed with latest technology so you can experience direct transmissions of sports programs from the monitors at each of the 40 tables. Also we will lease places for bookmakers and bets within the bar such as Leonbets, PartyBets or Gol+Pas. I use a proven café concept from the U.S as a starting point and here the concept has existed for several years. The sport café will follow three areas of sale: 1. Beverages 2. Food 3. Sports merchandise VISION The ‘Arsenal’ Sport Bar strives to be the premier sports theme restaurant in the southern capital. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. MISSION We provide more televosions with more sporting events than anywhere else in the region. We provide state-of-the-art table-top audio control at each table so the customer con listen to the selected program of his or her choice without interference from background noise. We combine menu selection, atmosphere, and service to create a sense of ’place’ in order to reach our goal of over-all value in an