Business Plan
CHAPTER 1
INTRODUCTION
1.1 Executive Summary Cloth washing was an unavoidable routine among students of higher learning nowadays. Some students will wash their by using hand, but others will prefer wash by washing machine because of time saving especially during exam period. The need for cloth washing has created a market to serves the students of higher learning. Therefore, we decided to enter the cloth washing market by starting a laundry business in UTM Skudai campus called Ken’s Laundry Sdn. Bhd.
Though many might think that now every student hostel has one or two coin operated washing machines in house, laundry business is going downhill and heading to the exit. However, laundry business is greatly overlooked. This business is actually one of the best businesses to start off. A laundry business is stable, reliable and grows steadily with time.
We have decided to start the laundry business in UTM Skudai campus is because of it has more than 22 thousands students and 95% percent of the students were subjected to live in the campus. Also, students are having a busy academic life which makes them has less time to do their laundry work. Additionally, convenience also plays a role. Besides, coin operated machine usually will break down or malfunction and cloth washed will not be clean as laundry services, therefore, some people would rather pay for laundry service than spend their quality time doing it. All of these factors lead to a high demand of laundry service.
Laundry service is also a reliable business which grows steadily in time, thanks to people natural to stay loyal to their service providers. If we provide very good service to people, we can expect them to visit us regularly like clockwork. Furthermore, loyal customers will bring in more customers through word of mouth. If we do well in the customer build-up process in the early days of the business, the growth of our business is ensured. Therefore, the business
INTRODUCTION
1.1 Executive Summary Cloth washing was an unavoidable routine among students of higher learning nowadays. Some students will wash their by using hand, but others will prefer wash by washing machine because of time saving especially during exam period. The need for cloth washing has created a market to serves the students of higher learning. Therefore, we decided to enter the cloth washing market by starting a laundry business in UTM Skudai campus called Ken’s Laundry Sdn. Bhd.
Though many might think that now every student hostel has one or two coin operated washing machines in house, laundry business is going downhill and heading to the exit. However, laundry business is greatly overlooked. This business is actually one of the best businesses to start off. A laundry business is stable, reliable and grows steadily with time.
We have decided to start the laundry business in UTM Skudai campus is because of it has more than 22 thousands students and 95% percent of the students were subjected to live in the campus. Also, students are having a busy academic life which makes them has less time to do their laundry work. Additionally, convenience also plays a role. Besides, coin operated machine usually will break down or malfunction and cloth washed will not be clean as laundry services, therefore, some people would rather pay for laundry service than spend their quality time doing it. All of these factors lead to a high demand of laundry service.
Laundry service is also a reliable business which grows steadily in time, thanks to people natural to stay loyal to their service providers. If we provide very good service to people, we can expect them to visit us regularly like clockwork. Furthermore, loyal customers will bring in more customers through word of mouth. If we do well in the customer build-up process in the early days of the business, the growth of our business is ensured. Therefore, the business