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Business Plan
BUSINESS PLAN OUTLINE

THE BUSINESS CENTRE www.thebusinesscentre-nps.com turning ideas into enterprises

Table of Contents
Business Plan Overview Page #1 - #2

Your Business Venture

Page #3

Industry & Market Analysis

Page #4 - #5

Marketing Plan

Page #6

Management & Ownership

Page #7

Operating Plan

Page #8

Financial Plan

Page #9 - #12

Executive Summary

Page #13

Exhibits and Appendices

Page #14

THE BUSINESS CENTRE www.thebusinesscentre-nps.com turning ideas into enterprises

1

Business Plan Overview
What is a Business Plan?
A business plan is a written overview of your business. It describes both your shortterm and long-term goals and objectives for the business you are starting or expanding. A business plan gives the business owner and others who read the plan, a thorough understanding of the product or service the business is offering, the marketplace in which the business will operate, measurable goals and objectives for the business to meet, financial forecasts and more.

Why is a Business Plan Important?
A business plan helps you to think through and evaluate your business idea. It helps you organize and present information on your business idea and goals, to allow you to communicate it easily to others. A business plan is not a static document. As market conditions change, new products are added or financial projections surpassed, the plan should be updated to reflect the new situation in which the business is operating.

Tips for Preparing Your Business Plan
This business plan is a generic outline suitable for all types of businesses. However, you should modify it to suit your particular circumstances. It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking

THE BUSINESS CENTRE www.thebusinesscentre-nps.com turning ideas into enterprises

2

your ideas and assumptions. Make time to do the job properly. Those who do,
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