Business Plan for My Health Oriented Restaurant
Business Plan for my health oriented restaurant
Organix
Company Overview
Organix will be a restaurant which focuses on serving only healthy and organic based food, with special emphasis to use local farmers' goods. Its location, Grünwald, in the south of Munich is the perfect setting for such a specialty restaurant. Grünwald is on of the richest suburbs in Germany, with a lot of people focusing on a healthy diet. Organix would start out as a small restaurant for lunch, with a tiny organic grocery shop integrated. People can sit down and enjoy their meal, or they can grab a quick take away bite on the run and still eat healthy.
Mission
Organix offers the perfect mix of good tasting food and healthy food, chef cook Herbert Mayr wants to show people that healthy food can still taste incredible, and motivating them to buy more products from Organix´s grocery store as well. The menu will be well mixed, a few Thai dishes, a small selection of sushi and some vegetarian dishes, something for everybody. We aim to attract singles who are too lazy to cook as well as couples who want to enjoy a nice dinner. Further we want to make it easier for people to eat healthy when they are in a hurry. After all, who doesn't eat badly only because there is no time, and no other choice than to grab fast food?
Management
Since Organix would not start out as a full operating restaurant right away, it does not need that many employees at the beginning. It would only be operated from Monday until Friday serving lunch and is closed on the weekends.
Sabine Hermann is responsible for managing all the financials; she studied business at the university in Munich and was assistant manager in a restaurant in the city for the past 4 years. She was responsible for the marketing strategy last year, and has made the last restaurant well known throughout the city.
The chef cook, Herbert Mayr, will only be working during the lunch hours (11-2) at the beginning. He is
Organix
Company Overview
Organix will be a restaurant which focuses on serving only healthy and organic based food, with special emphasis to use local farmers' goods. Its location, Grünwald, in the south of Munich is the perfect setting for such a specialty restaurant. Grünwald is on of the richest suburbs in Germany, with a lot of people focusing on a healthy diet. Organix would start out as a small restaurant for lunch, with a tiny organic grocery shop integrated. People can sit down and enjoy their meal, or they can grab a quick take away bite on the run and still eat healthy.
Mission
Organix offers the perfect mix of good tasting food and healthy food, chef cook Herbert Mayr wants to show people that healthy food can still taste incredible, and motivating them to buy more products from Organix´s grocery store as well. The menu will be well mixed, a few Thai dishes, a small selection of sushi and some vegetarian dishes, something for everybody. We aim to attract singles who are too lazy to cook as well as couples who want to enjoy a nice dinner. Further we want to make it easier for people to eat healthy when they are in a hurry. After all, who doesn't eat badly only because there is no time, and no other choice than to grab fast food?
Management
Since Organix would not start out as a full operating restaurant right away, it does not need that many employees at the beginning. It would only be operated from Monday until Friday serving lunch and is closed on the weekends.
Sabine Hermann is responsible for managing all the financials; she studied business at the university in Munich and was assistant manager in a restaurant in the city for the past 4 years. She was responsible for the marketing strategy last year, and has made the last restaurant well known throughout the city.
The chef cook, Herbert Mayr, will only be working during the lunch hours (11-2) at the beginning. He is