Sl no. | Name of the Content | Page no. | 1 | Executive Summary | 4 | 2 | General Company Overview | Name of the Company | 5 | | | Legal Formation | 5 | | | Location of Office | 5 | 4 | Mission Statement | 5 | 5 | Vision | 6 | 6 | Present Scenario | 6 | 7 | Products and Services | Product | 7 | | | Service | 7 | | | Product features and benefits | 7 | 9 | Customers | Corporate customers | 8 | | | Non-corporate customers | 8 | 10 | Demand Analysis | 8 | 11 | Marketing Plan | Promotion | 9 | | | Promotional budget | 9 | | | Pricing | 9 | | | Distribution Channel | 10 | | | Sales Forecast | 10 | 12 | Management Plan | Management and Organization | 11 | | | Organizational Chart | 11 | 13 | Operation Plan | 12 | 14 | Financial Plan | Startup Expenses | 13 | | | Capitalization | 13 | | | profit and loss projection | 14 | 15 | SWOT Analysis | 14 | 16 | Conclusion | 15 |
Executive Summary This term paper contains a business plan about software development. The name of the firm is Desh Soft. This firm will develop customized and package software for both corporate and non-corporate customers. We will also provide troubleshooting service for all types of customers. Desh Soft will be a sole proprietorship business. We will advertise Desh Soft in both Print and Electronic media and the advertising cost will be Tk. 150000. We will use authorized dealer for distribution. We will charge reasonable price for our product and services which will depend on the types of package. We will create a strong management system for running the business well. So, we will employ 4 managers and our main workforce will be our programers-10 in number. We need Tk. 1500000 as start up cost which will provided 50% by owner and 50% by Dhaka Bank Limited as SME Loan. This business plan