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Business Research
BUSINESS RESEARCH ASSIGNMENT

|NIKHIL BHAT |
|SAURABH TYAGI |
|SOMBIR SINGH YADAV |
|SANYUKTA DAS |
|AAKASH PRAMANICK |
|AASHISH RANDER |
|MAYUR KAMAT |

Prepared by:-

1. In its broadest context, what is the task of problem definition?

Answer:

The goal of problem definition is indicating a specific managerial decision area to be clarified or problem to be solved. This process specifies the research questions to be answered & the objectives of the research.

3. What is the iceberg principle?

Answer:

The principle indicates that the dangerous part of many business problems like the submerged portion of the iceberg is neither visible to nor understood by managers. The actual business problem is usually not discovered because of the lack of sufficiently detailed information. If the submerged portions’ of the business problem are omitted from the problem definition & subsequently from the research design, the decisions based on the research may be less than optimal.

4. State a problem in your field of interest, and list some variables that might be investigated to solve this problem.

Answer:

Problem Statement – Cloud Computing is considered to be the future of computing. Are Indian Consumers ready to accept the change?

Dependent Variables – Level of Acceptance

Independent Variables – Cost, Internet Bandwidth, Awareness on Cloud, Level of Computer usage (eg. Only for mailing, browsing, Heavy Processing, Gaming etc)

5. Go to the library, find business journals, and record and evaluate some hypotheses that have been investigated in recent years. Identify the key independent and dependent variables.

Answer:

Research Paper Name: - ‘Does Management Matter? Evidence from India’

Authors: -

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