The over-reliance on The United States as a primary export market for Canadian goods and services , even as costly input suppliers , despite the economical volatility that the U.S has been experiencing during the past 4 years and also regardless of the endless opportunities of much more beneficial trade relations with several other key players who will have great influence over the Global international trade traffic , in the near future.
Overlooking the rocket growth emerging economies , with all the export opportunities lying within , in favor of the European Union , which will impose greater restrictions and trade rules regulations on Canadian products than any other possible trade partners , such as The Trans-Pacific partnership countries.
Other problems affecting Canadian exports is the Canadian Dollar strength , holding high the products prices , combined with less productivity performance compared to other major trade competitors across the globe.(1)
Situation Analysis: (minimum of (6) well thought out points)
Internal aspects of the company
Strengths are facts about the staff, managers, business products and processes that are positive or have a positive impact on the business. Weaknesses are facts about the staff, managers, business products and processes that need improvement.
• Well structured and stable financial system in Canada , which may encourage other countries importers to make trade ties with Canadian suppliers , without concerns of financial debt risk , exchange rates risk and other possibilities of financial trade disputes , also encouraging multinational corporations to attempt to invest in the economy in the form of acquisition of established businesses , joint ventures , franchises and licensing .
• Well established trade ties of Canadian firms with the United states market which represents one of the most sophisticated and competitive markets in terms of trade