Current production levels are expected to increase over five hundred percent indicating an increase in spending on inventory, equipment and labor. This increase is for the upcoming holiday season. However, CanGo have limited warehouse storage, resources and equipment to manage that order fulfillment.…
A successful internet startup company, CanGo has grown from a small retailer of books to an online retail hub where customers can purchase games, movies, music, and books. CanGo is looking to move forward into new and emerging markets such as online gaming while seeking to enhance their current operations through the use of technology. In order to help address any issues which may occur because of these proposed changes, CanGo has enlisted our consulting firm to help them with their financial and managerial problems. We have identified several key areas in which the company could stand to improve, and highlighted several important financial ratios which will help the firm to monitor its position as it moves forward. Along with these insights, we have suggested several new innovations which could help place CanGo into position to become a leader in online retail and gaming.…
CanGo has propelled itself from fledgling retailer to overnight sensation with its offering of book titles and the promise of an online gaming division. P.R.A.C.T. Consulting group was honored to have the opportunity to outline and explain in detail what we deem to be the best course of action for CanGo’s continued growth and increased market presence. The following proposal will contain a SWOT analysis, which outlines inner strengths and weaknesses, as well as external opportunities and threats to CanGo’s success. Also included are an examination of the current market, a competitive study, and a financial breakdown. Once these have been stated and explained, P.R.A.C.T will conclude with our strategic planning recommendations and justifications, along with a brief synopsis of the report’s themes.…
It seems like some of the staff at CanGo is very eager about getting into the online gaming market. So far there hasn’t been that much research done on the market and they don’t know what type of potential, or lack thereof, for CanGo. Liz is taking a good approach by letting everyone speak their mind and not getting sucked into what everyone else wants. She has taken a very objective approach in listening to everyone’s pros and cons.…
Solution: CanGo needs to find out what market they want to be in and also figure…
ABC Corporation is a retail establishment that has attained a stronghold in the United States through brick and mortar stores. Desiring to increase revenue and broaden its customer base, ABC is currently entertaining the idea of entering the online sales arena. Allison Enright, (2012) Editor of Internetretailer.com, states that,” U.S. e-commerce sales accounted 5.1% of total retail spending, according to an estimate released last month by the U.S. Department of Commerce. It is the first time that e-commerce as a percentage of total retail spending has topped 5%.” These figures suggest ABC’s desire to break into online markets is both timely and fiscally sound.…
Engaging in innovations of e-commerce is the best way to differentiate with the competitors. The remaining advantages of brick-and-mortar have been systematically eroded. On the other hand, e-commerce has been increasingly popular, “through technical and business innovations that include embedded video on their sites, highly credible customer reviews and peer advice, free or subsidized overnight shipping, easy returns and extended warranties, and phone or on-page video chat for customer support”(2). If Best Buy can try to create a cheaper alternative, offering customers a faster, more convenient, and less-expensive online shopping atmosphere, perhaps Best Buy can have a dramatically increase of its online stores revenue.…
The existence of these competitors indicates that there is indeed a market for online gaming. All of these competitors offer free online game play, game downloads, chat rooms, club memberships, and some type of prizes. This suggests that CanGo may be benefit from extending the online gaming website to include these services.…
Market research and analysis on the state of the online shopping and gaming market: Size of market, demographics, market trends, potential , etc.…
There will be many benefits for a business operating from the Internet. Here I will talk through some of them and discuss how HMV and Blockbuster have responded to developing their e-business. I will analyse whether they have been successful or not and how it has affected them.…
This paper is to evaluate an argument made by John Chaffee and then extend the author 's argument into another business field such as the Entertainment Industry. I will address key points and the arguments of Chaffee, and point out any ethical dilemmas. Upon the conclusion of my paper I will evaluate the Web 's Impact on the Entertainment Industry.…
This report was designed to analyze Company A’s decision to expand into online sales. Company A is a well-known and respected company within the retail business and community. As for any business, one will look for new ways to increase their companies net worth. Out of all the individuals in the world that are online, close to 85% of them shop online. If you are only able to tap in to a small population with a brick and mortar it would make sense to get your company online and be available to billions.…
It appears that CanGo ‘s luck is running on steam. The marketing group acts as if it were broadsided by Andrew’s statistic. Although 75% of consumer from online sources do not go through and purchase an item after placing it in their shopping cart, one could argue that 25% do. This number, be it small, should be looked at more maticulusly. It begs the question what is CanGo providing that is makes them follow through. After the marketing team can answer this question they should mass produce the model to open up more customer relations.…
Media convergence is an essential factor in determining whether all media are cross platform. Convergence refers to “a situation in which multiple media systems coexist and where media content flows fluidly across them.” (Jenkins, 2006). Jenkins argues that convergence is less about the technological process and more about the cultural shift as consumers are encourages to seek new information and make connections amongst dispersed media content. This shift in culture is vital to understand shifts in patterns of demand and supply, inevitably influencing the way in which media content is consumed and produced within industries. Activision, creators of the Call of Duty franchise, have effectively exploited this growing culture in order to retain…
Both Amazon.com and Riot Games use online medium as the primary mode of communication. Irrespective of their differences; Amazon being a global name with worldwide reach and a huge customer base and Riot Games being more concise with market presence in selective locations and a more informal arrangement as compared to Amazon, online correspondence has been put to effective use by both the brands. Riot Games adheres to a more flexible mode of operations in contrast with Amazon. Yet both the brands make sure that communication is conducted online with representative interference only when the situation arises.…