Case Analysis- Jose’s Authentic Mexican Restauran
Jose’s Authentic Mexican Restaurant is a small restaurant located in a business district, in New England. Both the food and the interior decoration are presented in Mexican style. The restaurant does not take reservations; in this case, customers have to wait outside, especially in the weekend’s night. Waitresses provide a good service with a high efficiency. They usually approach the table within one minute after customer seated, and take the beverage order when customer reviewing the menu for the meal. However, lately, the quality of food is decreasing, and sometime the restaurant needs to take longer time to prepare the meal, beyond it promised, in this case, the tips amount is reducing as well. Restaurant management took the customer’s survey during the evening mealtime on last weekend; the restaurant has to take measures to improve the current situation (Krajewski, Ritzman and Malhotra, 2013).
Analysis
Based on the case, the restaurant would be successful if they improve its quality both in service and food. From the food perspective, the food has to be well prepared, with the fresh ingredients, good presenting, and tasty. The restaurant will be more popular if it has some special dish that is unique or the best among this district. From the service perspective, the service ought to be in time and high efficient with a good attitude. Customers should be greeted with a smile and should have seats for customers who are waiting. It is important that waitress has a good knowledge of restaurant’s food and drink (for example, many restaurants have the “Today’s Special” dishes). The waitress should present at the table as soon as the customer asks for. In addition, waitress should carry the food to customer in a timely fashion in order to maintain the best taste. Moreover, the quality of the restaurant can also be defined by its location. Jose’s located in a mature business district and connected to the major street, in this case, the location is good. However,
Analysis
Based on the case, the restaurant would be successful if they improve its quality both in service and food. From the food perspective, the food has to be well prepared, with the fresh ingredients, good presenting, and tasty. The restaurant will be more popular if it has some special dish that is unique or the best among this district. From the service perspective, the service ought to be in time and high efficient with a good attitude. Customers should be greeted with a smile and should have seats for customers who are waiting. It is important that waitress has a good knowledge of restaurant’s food and drink (for example, many restaurants have the “Today’s Special” dishes). The waitress should present at the table as soon as the customer asks for. In addition, waitress should carry the food to customer in a timely fashion in order to maintain the best taste. Moreover, the quality of the restaurant can also be defined by its location. Jose’s located in a mature business district and connected to the major street, in this case, the location is good. However,