Case Analysis Of Barari Group

Company profile

Established in 1980, Barari group grew from a small money and gold exchange shop to a solid international trading house with different interests in dates trading, car tires and batteries, auto spare parts, money exchange and gold trading. Specializing in the dates industry, Barari group has become a business leader in the supply of dates from various origins. Barari group exports dates to over 50 countries inclusive of US, Europe, Russia and CIS markets.
TASK 1
1.1 Using examples, discuss the role of strategic marketing in your organization. (150 words) (A.C.1.1)
Strategic marketing plays a key role in the overall growth of the organization through developing competitive advantages in relative to market offerings. It also
Diversification has been chosen as the company's growth strategy through developing current products to match with new markets. A fair understanding of the customer's wants and needs in each segment is developed and reflected in marketing. In addition, customers are put as top priority rather than products. Barari is building long term relationships rather than random deals creating loyalty and free word of mouth marketing.
Weaknesses
Systemized marketing information channels are not available and mainly based on the local distributor's knowledge and expertise of buying trends and customers' behaviors. The current marketing strategy doesn't guarantee the control over the brand in the target market. In addition, marketing might be decentralized which might cause branding to deviate from the original marketing plan and Barari's core objectives. Also, the marketing strategy tends to maintain a fixed rate for the product without specifying an action plan for the price restructuring in the future.
4.3 Identify key emerging themes that could affect your organization's marketing strategy and responses that would help to address these changes effectively (250
It bridges the gaps between suppliers and buyers through different online platforms such as social media. As for Barari's strategy, the social media is being used in the marketing mix to spread awareness about the benefits of the product as well as the importance of this particular brand. Several interactive campaigns are held online where the marketing team communicates directly with the customers and learn more about their needs and wants. The feedbacks are collected and then reflected in an adjusted marketing mix to that would make the brand capture a distinctive place in the consumer's