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Case Study 2 Xerox (Chapter 2, Case 2)

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Case Study 2 Xerox (Chapter 2, Case 2)
Case Study 2: Xerox

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10/7/2014

Organizational Behavior Fall 2014 Professor Falcone

Case 2: Xerox
Q 1: How would Xerox define Diversity? How has the definition changed over the years?
A 1: Diversity means more than race and gender. Diversity means creating an environment where all employees can grow to their fullest potential. The first chairman of Xerox, Johnson C. Wilson had the commitment to diversify. Chairman Wilson took proactive steps to create a more diverse workplace in response to race riots in the 1960s. He called for increased hiring of African Americans in order to achieve equality among its workplace. Throughout the 1970s Xerox established an internal affirmative action office and began to hire significant number of minority employees. Xerox placed an emphasis on the advancement of minorities and females in the 1980s. It was during that Barry Rand, an African American, was named the first minority president of a division. In the 1990s sexual orientation was included in the company’s Equal Opportunity policy. Xerox has 50% of its workforce made up by women and minorities. Of that 50%, 48.2% are Xerox’s senior executives. In 2007, Ursula Burns was named the first African American female president of Xerox Corporation. The definition of diversity was changed by Anne M. Mulcahy. She said Diversity was the key to success. Diversity breeds creativity. Companies ruled by a hierarchy of imagination, and filled with people of all ages, races, and backgrounds challenge each other’s underlying assumptions, freeing everybody from convention and orthodoxy.
In summary:
According to Xerox, diversity is more than just race/gender/numbers. It is about inclusion! By including people of all ages, races, and backgrounds, Xerox can create a place where employees can grow to their fullest potential with their different ways of thinking, perceiving, and creating innovative solutions. They believe

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