case study about ford company
Ford Motor Company
Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. Ford is the second largest US automaker and the fifth largest vehicle seller in Europe and the world. Their headquarters are based in Dearborn Michigan. The company was founded in 1903 by Henry Ford. Ford owns a series of motor vehicle brands which includes Ford, Lincoln, Volvo and Mazda. Ford motor company has subsidiary companies in U.K, Japan and Sweden.
Swot Analysis
Strengths
1. One of the early market entrants and oldest car manufacturer
2. Offers a wide range of cars to different set of customers
3. Provides exclusive product features taking into consideration the targeted segments
4. Invested efforts to go green in order to help the environment
5. Has over 160,000 employees globally
6. Present across continents and has excellent visibility & marketing
Weaknesses
1.Adversely affected by the global recession & Euro crisis
2.Hasnt completely tapped emerging economies as compared to some other automobile giants
Opportunities
1. Expanding automobile sector
2. Improving business scenario due to expansion of consumer base
3.Capitalizing on the models exclusively designed for different markets e.g. ford Ikon for India
Threats
1.Competition from major international players
2. Increasing usage of public transport and increased fuel costs
3. Production problems in local plants due to labor and similar issues
Macro and micro analysis
Macro analysis :
The macro environment includes all the external factors affecting the organization.
1- Political factors effecting ford motor company .
2- Economic environment .
3- Social environment .
4- Technological environment.
5- Legal factor .
6- Environmental factor .
1- Political factors effecting ford motor company : ford motor company is a multinational company, which
Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. Ford is the second largest US automaker and the fifth largest vehicle seller in Europe and the world. Their headquarters are based in Dearborn Michigan. The company was founded in 1903 by Henry Ford. Ford owns a series of motor vehicle brands which includes Ford, Lincoln, Volvo and Mazda. Ford motor company has subsidiary companies in U.K, Japan and Sweden.
Swot Analysis
Strengths
1. One of the early market entrants and oldest car manufacturer
2. Offers a wide range of cars to different set of customers
3. Provides exclusive product features taking into consideration the targeted segments
4. Invested efforts to go green in order to help the environment
5. Has over 160,000 employees globally
6. Present across continents and has excellent visibility & marketing
Weaknesses
1.Adversely affected by the global recession & Euro crisis
2.Hasnt completely tapped emerging economies as compared to some other automobile giants
Opportunities
1. Expanding automobile sector
2. Improving business scenario due to expansion of consumer base
3.Capitalizing on the models exclusively designed for different markets e.g. ford Ikon for India
Threats
1.Competition from major international players
2. Increasing usage of public transport and increased fuel costs
3. Production problems in local plants due to labor and similar issues
Macro and micro analysis
Macro analysis :
The macro environment includes all the external factors affecting the organization.
1- Political factors effecting ford motor company .
2- Economic environment .
3- Social environment .
4- Technological environment.
5- Legal factor .
6- Environmental factor .
1- Political factors effecting ford motor company : ford motor company is a multinational company, which