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Case Study Chick-Fil-A

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Case Study Chick-Fil-A
Step 1: Problem Statement
In his new interview, Dan Cathy, the Chick-Fil-A President, expressed his point of view which was described as “guilty as charged” in supporting traditional marriage and opposing same-sex marriages.
Step 2:
Significant Facts
• Cathy stated that Chick-Fil-A was a family-owned business, and it supported the tradition family which followed the biblical principles.
• In “the Ken Coleman Show,” he claimed people were against biblical principles when they tried to redefine the definition of marriage.
• The company recently receives a lot of negatives responses from lesbians, gays, bisexuals and transgender (LGBT).
• The Chick-Fil-A Foundation contributed a large amount of money to anti-gay organizations.
• Hillary Dworkoski, a New York University (NYU) student, created a petition opposing Chick-Fil-A franchise in campus. …show more content…
We will lose a number of customers who are LGBT or support same-sex marriage. These people will not want to buy Chick-Fil-A products if the owners discriminate them or oppose their opinions. As a result, customer loss will lead to a large decrease in sales and profits of the company.
• By donating to anti-gay organizations, we shows the society that they support fighting against LGBT organization. This also the reason that we will lose a lot of customers who support LGBT. These people surely do not want to spend their money buying chicken sandwiches when they know a proportion of their money will be donate to these anti-LGBT group.
• After Hillary Doworkoski’ case, a number of our franchises in other universities will be closed because they afraid that Chick-Fil-A may create a wave of debates and students’ protests in campuses. This may also cause us to lose a lot of potential contracts in the
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