Case Study: Chipotle Mexican Grill
*Competition, a perpetually antagonistic term to many businesses in operation. As the meaning is quite the opposite of cooperation. As competition occurs within many sectors of the business world certain protocols are required. Thus, the creation of the International Competition Network occurs. The International Competition Network mission statement concludes their soul reason for creation is to, “Advocate the adoption of superior standards and procedure in competitions policy around the world, formulate proposals for procedural and substantive convergence, and seek to facilitate effective international cooperation to the benefits of member agencies, consumers and economies worldwide” ("Belgian Competition Authority").
*Within the Brussel …show more content…
Yes, the government of Brussels maintains price controls of many products and services. However, Chipotle Mexican Grill will offer a nutritional cuisine like no other Mexican cuisine within the region. Chipotle Mexican Grill continues their pursuit with this embracing quote, “DAY AFTER DAY WE’ARE COMMITED” ("Chipotle"). With this commitment to excellence, our ever evolving cuisine will be presented to the residents of Brussels and abroad with a whole or nothing design. Our ingredients are real, and do not contain any artificial flavors without any type of fillers. Our objective is not to take over the market share, rather encourage our customers to look at our never ending pursuit of superior …show more content…
We have the ability to be recognized through meaningful and creative ways. We have the ability to market towards millennials and many others given our strategic advertisements through many sources such as the internet, newspaper, and simply by word of mouth. Our focus on changing the perception of fast food to be healthy fast food is great. Finally, our just cause of focusing on food’s healthiness by focusing on the sourcing of ingredients to local suppliers. Thus creating a positive impact on the local economy and farmers as a whole. We will be the highlight of Brussels, for not only other Mexican cuisine businesses, rather as
*Within the Brussel …show more content…
Yes, the government of Brussels maintains price controls of many products and services. However, Chipotle Mexican Grill will offer a nutritional cuisine like no other Mexican cuisine within the region. Chipotle Mexican Grill continues their pursuit with this embracing quote, “DAY AFTER DAY WE’ARE COMMITED” ("Chipotle"). With this commitment to excellence, our ever evolving cuisine will be presented to the residents of Brussels and abroad with a whole or nothing design. Our ingredients are real, and do not contain any artificial flavors without any type of fillers. Our objective is not to take over the market share, rather encourage our customers to look at our never ending pursuit of superior …show more content…
We have the ability to be recognized through meaningful and creative ways. We have the ability to market towards millennials and many others given our strategic advertisements through many sources such as the internet, newspaper, and simply by word of mouth. Our focus on changing the perception of fast food to be healthy fast food is great. Finally, our just cause of focusing on food’s healthiness by focusing on the sourcing of ingredients to local suppliers. Thus creating a positive impact on the local economy and farmers as a whole. We will be the highlight of Brussels, for not only other Mexican cuisine businesses, rather as