Case Study: MIAA, Maples Infomercials
You and your team work in a division for MIAA, Maples Incorporated Advertising Agency. MIAA is a marketing firm that specializes in developing marketing plans and producing infomercials for a variety of products. Your team must create a plan for a new product..
• Each team and each individual will be responsible for coordinating, delegating, and ensuring deadlines are met.
• Each team must find ways of organizing, contributing and assisting each other.
• Each team must complete all parts of the task and use resources based on talent and interest. Feel free to re-assign internal resources as needed. You are making one group presentation– not a series of individual presentations. Practice – as it will show if you don’t.
Some responsibilities overlap.
1. …show more content…
Your plan should address the business’ Target Market and the 4Ps. (Place, Product, Promotion, & Price)
2. Your plan should include some element of Market Research – whether it is primary or secondary. You should explain what data was collected, how it was collected, its analysis and any conclusions/recommendations based on it.
3. You will create an infomercial based on your plan that addresses the target market, 4Ps, and market research.
In your team, you will present your infomercial and marketing plan to the CEO of MIAA – Mr. Maples. You will be evaluated on the quality and comprehensiveness of your marketing plan and your interesting infomercial. Using the framework below, you need to:
Framework for Marketing Plan
• Choose the name of your product. Be creative and explain why the name is effective.
• Develop a slogan or tagline for the product. Explain why the slogan/tagline appeals to your demographic.
• Identify your target market. Consider the following:
• Demographics (age, gender, income, occupation)
• Psychographics (lifestyles, leisure time)
• Geographics (town, county, state, region, country, etc.)
• Consumer behaviors
• Explain your product strategies and
• Each team and each individual will be responsible for coordinating, delegating, and ensuring deadlines are met.
• Each team must find ways of organizing, contributing and assisting each other.
• Each team must complete all parts of the task and use resources based on talent and interest. Feel free to re-assign internal resources as needed. You are making one group presentation– not a series of individual presentations. Practice – as it will show if you don’t.
Some responsibilities overlap.
1. …show more content…
Your plan should address the business’ Target Market and the 4Ps. (Place, Product, Promotion, & Price)
2. Your plan should include some element of Market Research – whether it is primary or secondary. You should explain what data was collected, how it was collected, its analysis and any conclusions/recommendations based on it.
3. You will create an infomercial based on your plan that addresses the target market, 4Ps, and market research.
In your team, you will present your infomercial and marketing plan to the CEO of MIAA – Mr. Maples. You will be evaluated on the quality and comprehensiveness of your marketing plan and your interesting infomercial. Using the framework below, you need to:
Framework for Marketing Plan
• Choose the name of your product. Be creative and explain why the name is effective.
• Develop a slogan or tagline for the product. Explain why the slogan/tagline appeals to your demographic.
• Identify your target market. Consider the following:
• Demographics (age, gender, income, occupation)
• Psychographics (lifestyles, leisure time)
• Geographics (town, county, state, region, country, etc.)
• Consumer behaviors
• Explain your product strategies and