Case Study Of Alfamart
1. Company Profile and Competitive Advantage
Company History:
Alfamart is a chain of convenience stores in Indonesia. Alfamart stores generally sell a variety of food products, beverages and other living necessities, able to meet the daily needs of consumers.
Alfamart’s history began in 1989 by Susanto Djoko and Family. Founded under the name of PT Sumber Alfaria Trijaya Tbk (Company). Trade and distribution business in the retail sector in 1999. On June 27, 1999, PT. Alfa Top Mitramart established by PT. Starting on January 1, 2003, Alfa Minimart turned into Alfamart. Alfamart store logo is mainly composed of red, yellow and blue letters. (Alfamart, 2016) (Waralaba Minimarket Alfamart , 2016)
The rating reflects Alfamart's leadership …show more content…
Global strategy is focusing on global integration that expense the local responsiveness, therefore it will be integrate the organizational processes to reach the high degree and become a benefit to the economies of scale and (Meyer, 2011), (Su, 2011). Nowadays, global integration was developed its concept, which is combine with the concept of strategic coordination and operational integration that could help the company compete at the global level that involve the relocation either products or services to other countries with more suitable for particular activity. Furthermore, local responsiveness is the way to follows the local situation according to the countries that the company will be placed, moreover local responsiveness is important if there is a local specific of customers demand and distribution system (Geppert, …show more content…
In our opinion, which had been stated in the previous chapter, the best strategy to be applied by PT. Sumber Alfaria Trijaya, Tbk (Alfamart) is transnational strategy, which has to achieve both global integration and national responsiveness (Citeman, 2011), to go abroad.
Transnational business strategy are business that conduct the operations in many countries, which combines between global reach, synchronization of operation and increasing unique advantages of domestic market to drive sales, profit growth and market share, with integration of strategy and operation, as well as varying degrees of coordination (Stonehouse, Campbell, Hamill, & Purdie, 2004).
The companies that use transnational strategy can take advantage of global market to make different business for local and regional market (Atwell, 2013). The companies also can create new business model that suit with certain regions by combining own strategy with the host country’s development policies to ensure that it keeps growing in the international scene for long term period (Punnett & Turner, 2006). In terms of global integration, transnational companies are being force to make their business runs efficient (UK Essays,
Company History:
Alfamart is a chain of convenience stores in Indonesia. Alfamart stores generally sell a variety of food products, beverages and other living necessities, able to meet the daily needs of consumers.
Alfamart’s history began in 1989 by Susanto Djoko and Family. Founded under the name of PT Sumber Alfaria Trijaya Tbk (Company). Trade and distribution business in the retail sector in 1999. On June 27, 1999, PT. Alfa Top Mitramart established by PT. Starting on January 1, 2003, Alfa Minimart turned into Alfamart. Alfamart store logo is mainly composed of red, yellow and blue letters. (Alfamart, 2016) (Waralaba Minimarket Alfamart , 2016)
The rating reflects Alfamart's leadership …show more content…
Global strategy is focusing on global integration that expense the local responsiveness, therefore it will be integrate the organizational processes to reach the high degree and become a benefit to the economies of scale and (Meyer, 2011), (Su, 2011). Nowadays, global integration was developed its concept, which is combine with the concept of strategic coordination and operational integration that could help the company compete at the global level that involve the relocation either products or services to other countries with more suitable for particular activity. Furthermore, local responsiveness is the way to follows the local situation according to the countries that the company will be placed, moreover local responsiveness is important if there is a local specific of customers demand and distribution system (Geppert, …show more content…
In our opinion, which had been stated in the previous chapter, the best strategy to be applied by PT. Sumber Alfaria Trijaya, Tbk (Alfamart) is transnational strategy, which has to achieve both global integration and national responsiveness (Citeman, 2011), to go abroad.
Transnational business strategy are business that conduct the operations in many countries, which combines between global reach, synchronization of operation and increasing unique advantages of domestic market to drive sales, profit growth and market share, with integration of strategy and operation, as well as varying degrees of coordination (Stonehouse, Campbell, Hamill, & Purdie, 2004).
The companies that use transnational strategy can take advantage of global market to make different business for local and regional market (Atwell, 2013). The companies also can create new business model that suit with certain regions by combining own strategy with the host country’s development policies to ensure that it keeps growing in the international scene for long term period (Punnett & Turner, 2006). In terms of global integration, transnational companies are being force to make their business runs efficient (UK Essays,