Case Study Of Ritecare
RiteCare® should utilize and develop its website to emphasis the value and competitive advantages to the public and potential donors. It is recommend that RiteCare® starts by building and maintaining a well-functioned website and gradually explore other features or links to different digital tools or social media sites. To make the best use of a website, RiteCare® can further explore tools such as KeyWord Research, Search Engine Optimization, and Site Traffic Tracking. The website should also include consistent designs that attract the attention of people,and encourage audience to explore the website further.
Some of the websites that we explored during our benchmarking research did not have visible donation buttons. It is recommended that
RiteCare® make a “Donate Now” button accessible and easy for audience to donate their money or browse through the information. Creative ways of donating options can also attract more attention and make it easier for donors to make their decisions. For instance, it can design a different range of donating amounts that are tied to the service it provides or to the direct impacts to children. For example, the amount of books that can be purchased because of certain donations or the hours of treatment a child can receive from the donation. Most people want to know that their money goes directly to help people rather than operating costs. Sometimes people do not trust that their donation is being used as promised. Developing an informative and transparent section that tells people of short-term and long-term plans, and direct and indirect impacts that their donation can lead to helps convince donors to make a contribution. One of the benchmarking organizations even posts its annual reports on its website. This makes the information more transparent, and thus builds trust between the organization and the audience. In addition, video clips or photographs are crucial to emotionally connecting with the audience. Developing pages that tell stories to the audience can also keep the audience attached to the organization emotionally. There are little features such as those shown on RiteCare®’s current website.
Some of the websites that we explored during our benchmarking research did not have visible donation buttons. It is recommended that
RiteCare® make a “Donate Now” button accessible and easy for audience to donate their money or browse through the information. Creative ways of donating options can also attract more attention and make it easier for donors to make their decisions. For instance, it can design a different range of donating amounts that are tied to the service it provides or to the direct impacts to children. For example, the amount of books that can be purchased because of certain donations or the hours of treatment a child can receive from the donation. Most people want to know that their money goes directly to help people rather than operating costs. Sometimes people do not trust that their donation is being used as promised. Developing an informative and transparent section that tells people of short-term and long-term plans, and direct and indirect impacts that their donation can lead to helps convince donors to make a contribution. One of the benchmarking organizations even posts its annual reports on its website. This makes the information more transparent, and thus builds trust between the organization and the audience. In addition, video clips or photographs are crucial to emotionally connecting with the audience. Developing pages that tell stories to the audience can also keep the audience attached to the organization emotionally. There are little features such as those shown on RiteCare®’s current website.