Apple Inc. is a leader in the technology world who is known for innovative products and a very loyal customer base. Started by its visionary leader Steve Jobs and his friend Steve Wozniak, Apple has grown through many phases and managed to still remain a world class brand. Steve Jobs who many see as a revolutionary was at some point fired from his own company but he was brought back to rejuvenate the company to success.
Apple is one of the few companies that have a very dedicated and loyal following and these can be seen when people queue for long hours just to be the first person to own a new IPhone.
Steve Jobs battled cancer for a long time in his life and due to deplorable health; he decided to pass on leadership to his able …show more content…
He is more in tuned about the emotional state of employees and has direct interaction with shareholders which Jobs never did. Apple for the first time in 17 years paid out dividends to its investors and this is one way Tim Cook is encouraging collaboration at Apple. Investors and Stakeholders feel the company is more transparent and gradually trust the management of Cook. (Lazonick, Mazzucato & Tulum, 2013)
Tim Cook who although had been Apple's COO for a long time had to prove himself to shareholders and customers hence he is very meticulous in managing the apple business. Tim Cook has a more flexible decision-making style in the sense that he will usually take in information from many sources before making decisions. Also, due to the burden of managing a business after an Iconic figure like Steve Jobs, he is very careful not to make Apple lose its identity as an innovative company while applying his vision.
Having a background as an Operations Specialist, he has streamlined Apples supply chain by integrating marketing, product design and manufacturing which has …show more content…
He speaks of an incident in his neighborhood whiles growing up where there was a cross burning incident during the civil rights era. This incident made a big impact on his thinking about the importance of treating people as human beings and according them the respect necessary.
He was greatly influenced by Martin Luther King and Robert F. Kennedy who were champions of human rights and equal rights. (Yukari Iwatani Kane, 2014)
Growing up in Alabama in the 1960s, Tim Cook experienced the civil rights struggle and this has greatly molded his personal beliefs of treating people with dignity. Unlike Jobs, Cook is very mindful of the way he treats his subordinates and employees. At 1996, Tim was misdiagnosed with multiple sclerosis and this according to Tim, changed his perspective about life. Tim is very much involved in charities and giving back to the society in the hopes of making the world a better