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CASE STUDY QUESTIONS: THE CANDYCO CASE
Aaron Ng, Chang School, Ryerson University
Anika Patel, Business Technology Management, Ryerson University
Mathankan Iranjan, Business Technology Management, Ryerson University

Abstract

Candy co, who started from the bottom, and now they’re producing one of the top European quality candy products, recognizes their talented executive members for their exceptional skills and non-stop dedication, all in the while focusing on delivering delicious chocolates, unfortunately the company faces numerous instances of a lack of employee motivation. Employees feel like they’re being neglected on a constant basis because of numerous issues pertaining to management and the division of labour. This vast difference in levels of management has reflected numerous aspects of performance for the overall organization, resulting in a loss in revenues. Employees within this organization lack a sense of teamwork and organizational skills, as each member individually fight to achieve only his/her goals within the organization. Another shortcoming that will be examined is the overall performance of CandyCo with regards to its previous performance as well as how it matches against competitors. An issue that is addressed in our analysis deals with communication. We explore the importance of having both a listener and a speaker, or perhaps a sender or receiver, when trying to get a message across. The analysis shows the effects miscommunication has throughout the organization, from their production line, to sales representatives. Lastly, we focus on the importance of organizational effectiveness. To begin, organizational effectiveness can help CandyCo become open systems. This means the company needs to learn how to interact and adapt to the external environment. If CandyCo was able to do this, we would see they can grow financially. Because of the risen resource price, CandyCo should have developed a new strategy to optimize their



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