Case1LastMileCopy
Case Study 1 – LastMile (pg. 423) The case study on LastMile Corporation II: Choosing a Development Partner, is based around the fact that Tom Sherman, the president and CEO of LastMile Corporation, must decide on who to partner with for the development and launch of LastMile’s new product. There are many factors that Tom considered when determining which company would be the best fit and the main points discussed were carefully analyzed.
In Chapter 8 “Developing the Product, Service, and Value of the Offering”, the product life cycle is discusses in detail. The development stage is the first of five stages in the product life cycle. As a result, important decisions must be made in the development stage and those decisions will have a huge impact on the success of the company, whether it is positive or negative. The development stage “provides a visual reminder of the complexity and potential need for collaboration in the development of new offerings” (Vitale). In this specific case study, LastMile had a need for collaboration in regards to the development and launch of their new product. During the development stage, LastMile likely spent research and development, prototyping, field testing, and trial use resources (dollars, personnel, opportunity costs, emotional investment, and etc.) to prepare their offering to correctly address their customer’s needs (Vitale).
One of the two proposals that were on the table for strategic partnership was from Midwest Technologies Inc. The company is a large defense contractor and advanced technology supplier to many industries. They provide their advanced technology products to the automotive, aerospace, and information technology markets worldwide. The company is very large in scale and has been at the forefront of some of the significant technologies of the last hundred years. Midwest Technologies’ mission is to “accomplish a leadership position in the automotive, aerospace, and information technology markets by serving
In Chapter 8 “Developing the Product, Service, and Value of the Offering”, the product life cycle is discusses in detail. The development stage is the first of five stages in the product life cycle. As a result, important decisions must be made in the development stage and those decisions will have a huge impact on the success of the company, whether it is positive or negative. The development stage “provides a visual reminder of the complexity and potential need for collaboration in the development of new offerings” (Vitale). In this specific case study, LastMile had a need for collaboration in regards to the development and launch of their new product. During the development stage, LastMile likely spent research and development, prototyping, field testing, and trial use resources (dollars, personnel, opportunity costs, emotional investment, and etc.) to prepare their offering to correctly address their customer’s needs (Vitale).
One of the two proposals that were on the table for strategic partnership was from Midwest Technologies Inc. The company is a large defense contractor and advanced technology supplier to many industries. They provide their advanced technology products to the automotive, aerospace, and information technology markets worldwide. The company is very large in scale and has been at the forefront of some of the significant technologies of the last hundred years. Midwest Technologies’ mission is to “accomplish a leadership position in the automotive, aerospace, and information technology markets by serving
Cited: Vitale, R., Giglierano, J., & Pfoertsch, W. (2011). Business-to-business marketing: Analysis and practice (p. 512). Boston: Prentice Hall.