Cattleman's Selection Essay
the firm to retain the same approach. This entry strategy eliminates trade barriers, reduces initial investments, and lessens business risk, which increases the company’s return on investment (ROI). Venturing into the UK market in form of a franchise would enable Cattleman’s Selection to reap benefits associated with the franchisee’s local market expertise.
3.3. Market Coverage Strategy
Cattleman’s Selection should begin small and strategize for future. It will be a big risk by entering the UK and covering the entire market. Cattleman’s Selection will be moving a safe enterprise by introducing only specific segments until the brand is certain on gaining greater market share. The ideal segments for target comprise of city suburbs in London.
3.3. Market Coverage Strategy
Cattleman’s Selection should begin small and strategize for future. It will be a big risk by entering the UK and covering the entire market. Cattleman’s Selection will be moving a safe enterprise by introducing only specific segments until the brand is certain on gaining greater market share. The ideal segments for target comprise of city suburbs in London.