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OSPITAL the sake of clarity, he has provided a compare and contrast study between thematerials managed in a hospital, and the ones in an engineering manufacturingorganisation. Once the classificatory system is in operation, and the policies arestated, a computer programme will help automation by working out the inventory levels, order quantity and order date. This is followed by two chapters which are case studies related to the samesubject by Dr A.V. Srinivasan, ‘Hospital Stores Organisation and Pharmacy’ and‘Selective Systems of Materials Management in a Hospital—Case Illustration’.Making use of live data, he illustrates how pharmacy and hospital material storesare organised by structure and policy. All systems discussed by Mr V. Venkat Reddy are illustrated by item name and calculation in the second case study.Mr K.P. Kumar has an interesting and novel approach to derive inventory policiesfor drugs in a hospital pharmacy. He extends the classificatory systems presentedearlier, uses combinatorial analysis to reduce the classes, and put them intodecision boxes, where the policy and the person in the hierarchy who is responsiblefor its implementation are clearly stated. The chapter titled ‘MBASIC System for Effective Drug Management’ by Kumar is a good example of decision-support system for drug inventory management. The availability of inventory management software, computer professionals and suitable hardware signal the application of this effective technique.Customer Relations Management is now a hot topic in marketing and IT. MsPooja Elizabeth George has discussed it in easy language and applied to hospitalmanagement in the chapter, ‘Customer Experience Management—A MarketingInitiative’. She has gone a step farther from image with and retention of customersof CRM to learning and adoption of their experience. Hospitals in private sector increasingly face competition and the customers (patients and referees) are gettingmore