CHALLENGES FACING HOTEL INDUSTRY IN PAKISTAN
CHALLENGES FACING HOTEL INDUSTRY IN PAKISTAN
ABSTRACT:
Hotel industry in Pakistan makes a considerable part of the service sector. Globally the hotel industry has focused on training and human resource development to compete in the current business environment. The research was conducted to explore and find out how corporate mission and strategic goals can be achieved through corporate trainings in the hotel industry of Pakistan. Data from the targeted hotel industry were obtained through survey questionnaire and structured interviews of employees. Findings of this research show that trainings increase the performance of employees. A winning team of employees can be created through a systematic approach to training and development. Finding of this research paper help the policy makers in hotel industry to implement the corporate training program as winning strategy to deliver excellent service.
INSTRUMENT:
A self-administered questionnaire was used for the collection of data from the representative sample of customers of hotels in three cities of Pakistan. The questionnaire comprises three sections. The first section detains the demographic profile of respondents. The second section Measures customer’s perception of the host hotel attributes throughout their stay. These attributes were selected for designing questionnaire after the review of literature. The third section was about the customer’s choice whether they would like to stay again in this host hotel or would like to switch to another hotel. It was required from the respondents to rate the host hotel attribute and the choice of their next stay on a five point Likert scale, ranging from 1 (strongly disagree) to 5 (strongly agree). Respondents were asked to write the name of host hotel. After checking the profile of hotels, domestic and international hotels were differentiated. Results of responses of domestic and international guests were separately analyzed and conclusion is drawn by comparing them.
ABSTRACT:
Hotel industry in Pakistan makes a considerable part of the service sector. Globally the hotel industry has focused on training and human resource development to compete in the current business environment. The research was conducted to explore and find out how corporate mission and strategic goals can be achieved through corporate trainings in the hotel industry of Pakistan. Data from the targeted hotel industry were obtained through survey questionnaire and structured interviews of employees. Findings of this research show that trainings increase the performance of employees. A winning team of employees can be created through a systematic approach to training and development. Finding of this research paper help the policy makers in hotel industry to implement the corporate training program as winning strategy to deliver excellent service.
INSTRUMENT:
A self-administered questionnaire was used for the collection of data from the representative sample of customers of hotels in three cities of Pakistan. The questionnaire comprises three sections. The first section detains the demographic profile of respondents. The second section Measures customer’s perception of the host hotel attributes throughout their stay. These attributes were selected for designing questionnaire after the review of literature. The third section was about the customer’s choice whether they would like to stay again in this host hotel or would like to switch to another hotel. It was required from the respondents to rate the host hotel attribute and the choice of their next stay on a five point Likert scale, ranging from 1 (strongly disagree) to 5 (strongly agree). Respondents were asked to write the name of host hotel. After checking the profile of hotels, domestic and international hotels were differentiated. Results of responses of domestic and international guests were separately analyzed and conclusion is drawn by comparing them.