Cheesecake Factory Business Analysis
1. In the first article by Engagement Strategies Magazine, it highlights Cheesecake Factory’s training program. Cheesecake Factory’s servers are required to take a two-week training program. As they go through the training, they have an on-the-job mentor to help them throughout. The mentor coaches, creates role-playing scenarios, and runs training based games to improve the trainee’s understanding. This level of investment creates motivation in the trainees by simply making them feel significant and like they’re a valuable asset to the company.
2. The next example comes from the book What’s the Secret: To Providing a World-Class Customer Experience By John R. DiJulius. In the book, DiJulius uses Cheesecake Factory as a prime example of motivating
employees through giving honors. Honors such as a $100 gift cards for staff members who score a 100 on their mystery guest quiz. Another example is their “Above and Beyond Pins” which are awarded for going above and beyond for guests or team members. The biggest honor is the “Commitment to Excellence Award” which is awarded to staff members consistently demonstrating absolute guest satisfaction. These honors remind the employees that they are doing a good job and if they keep it up they can be rewarded again.
2. The next example comes from the book What’s the Secret: To Providing a World-Class Customer Experience By John R. DiJulius. In the book, DiJulius uses Cheesecake Factory as a prime example of motivating
employees through giving honors. Honors such as a $100 gift cards for staff members who score a 100 on their mystery guest quiz. Another example is their “Above and Beyond Pins” which are awarded for going above and beyond for guests or team members. The biggest honor is the “Commitment to Excellence Award” which is awarded to staff members consistently demonstrating absolute guest satisfaction. These honors remind the employees that they are doing a good job and if they keep it up they can be rewarded again.