Chick Fil A Marketing Plan
http://www.camdendelta.com/CD_CustomerValueDrivenHRStrategyWhitePaper.pdf
Chick-fil-A will never be open on a Sunday, based on Founder and Chairman Truett Cathy’s Christian belief in Sunday as a day of worship.
always served with the famous “our pleasure” expression of gratitude from their front-line associates.
the organization has avoided defining their value proposition as the “low-cost leader,” and have made it their mission to differentiate themselves through customer service, market innovation and delivering additional value to their customers.
http://www.restaurant.org/tools/magazines/rusa/magarchive/year/issue/article/?ArticleID=804
Cathy attributes his success in business to his belief in adhering to faith-based principles and values on the job.
Cathy: We follow this simple rule: you need to do things right each and every time. It’s better to cater to the customers we have than to recruit new customers.
close on Sundays because I wanted to ensure our employees had an opportunity to worship, spend time with family and friends, or just to enjoy a day of rest.
We have a theme—“Courtesy is cheap but it pays great dividends”—that we teach our employees. We also help our community and young people with college scholarships and foster-care homes. …show more content…
Cathy’s 5 steps for business success: 1. Climb with care and confidence 2. Create a “loyalty effect” 3. Never lose a customer, 4. Put principles and people ahead of profits 5. Close on Sundays.
We also need to invest in the community, which we do through our WinShape Centre Foundation, which helps young people with scholarships and other youth-support programs; WinShape Homes, a long-term care program for foster children; and Camp WinShape, a summer-camp program.
www2.isye.gatech.edu/~jvandeva/Classes/.../CFA%20presentation.ppt
INNOVATIVE CONCEPTS:
Mall/In-Line Restaurants: Recognized as the pioneer in quick-service mall food, Chick-fil-A still considers mall-based restaurants an integral part of its business. Approximately 331 major shopping mall restaurants are in operation today.
Stand-Alone Restaurants: In response to customer demand for convenience and accessibility, Chick-fil-A began opening stand-alone restaurants in high-traffic locations starting in 1986. The chain now operates approximately 958 stand-alone locations.
Drive-Thru-Only Outlets: Typically located near shopping malls, these outlets operate as satellite locations to a parent restaurant inside the mall and offer fast service and added convenience to the customer. ChickfilA currently operates 30 drive-thru-only Restaurants across the country.
Dwarf House®: These full-service restaurants offer an extensive menu and provide customers a choice of table service, walk-up counter service or a drive-thru window. Eleven Chick-fil-A Dwarf House restaurants currently operate in metro Atlanta.
Truett’s Grill®: Truett’s Grill is a full-service ‘50s diner-themed concept that features the full Chick-fil-A menu, as well as select items from Truett Cathy’s original Dwarf House restaurant, which he and his brother opened in Hapeville, Ga., in 1946.
Featuring a streamline diner design with unique decor, Truett’s Grill offers counter service, seated dine-in service and drive-thru service. The first Truett’s Grill opened in 1996 in Morrow, Ga., to commemorate Cathy’s 50th Anniversary as a restaurateur. In May 2003, a second restaurant was opened in McDonough, Ga., and a third Truett’s Grill opened in Griffin, Ga., in October 2006 in celebration of Cathy’s 60 years in the restaurant
industry
Licensed, Non-Traditional Outlets: Chick-fil-A has established this program to enable licensed partners to serve delicious Chick-fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. For these outlets, the Chick-fil-A brand is licensed to established institutional contract foodservice operators or self-operated food operations. There are approximately 215 of these locations currently.
Satellite/"Lunch-Counter": Satellite or "lunch-counter" concepts offer fast service to customers in office buildings and high-traffic locations during peak lunch hours. Ten satellite operations currently are open.
Chick-fil-A will never be open on a Sunday, based on Founder and Chairman Truett Cathy’s Christian belief in Sunday as a day of worship.
always served with the famous “our pleasure” expression of gratitude from their front-line associates.
the organization has avoided defining their value proposition as the “low-cost leader,” and have made it their mission to differentiate themselves through customer service, market innovation and delivering additional value to their customers.
http://www.restaurant.org/tools/magazines/rusa/magarchive/year/issue/article/?ArticleID=804
Cathy attributes his success in business to his belief in adhering to faith-based principles and values on the job.
Cathy: We follow this simple rule: you need to do things right each and every time. It’s better to cater to the customers we have than to recruit new customers.
close on Sundays because I wanted to ensure our employees had an opportunity to worship, spend time with family and friends, or just to enjoy a day of rest.
We have a theme—“Courtesy is cheap but it pays great dividends”—that we teach our employees. We also help our community and young people with college scholarships and foster-care homes. …show more content…
Cathy’s 5 steps for business success: 1. Climb with care and confidence 2. Create a “loyalty effect” 3. Never lose a customer, 4. Put principles and people ahead of profits 5. Close on Sundays.
We also need to invest in the community, which we do through our WinShape Centre Foundation, which helps young people with scholarships and other youth-support programs; WinShape Homes, a long-term care program for foster children; and Camp WinShape, a summer-camp program.
www2.isye.gatech.edu/~jvandeva/Classes/.../CFA%20presentation.ppt
INNOVATIVE CONCEPTS:
Mall/In-Line Restaurants: Recognized as the pioneer in quick-service mall food, Chick-fil-A still considers mall-based restaurants an integral part of its business. Approximately 331 major shopping mall restaurants are in operation today.
Stand-Alone Restaurants: In response to customer demand for convenience and accessibility, Chick-fil-A began opening stand-alone restaurants in high-traffic locations starting in 1986. The chain now operates approximately 958 stand-alone locations.
Drive-Thru-Only Outlets: Typically located near shopping malls, these outlets operate as satellite locations to a parent restaurant inside the mall and offer fast service and added convenience to the customer. ChickfilA currently operates 30 drive-thru-only Restaurants across the country.
Dwarf House®: These full-service restaurants offer an extensive menu and provide customers a choice of table service, walk-up counter service or a drive-thru window. Eleven Chick-fil-A Dwarf House restaurants currently operate in metro Atlanta.
Truett’s Grill®: Truett’s Grill is a full-service ‘50s diner-themed concept that features the full Chick-fil-A menu, as well as select items from Truett Cathy’s original Dwarf House restaurant, which he and his brother opened in Hapeville, Ga., in 1946.
Featuring a streamline diner design with unique decor, Truett’s Grill offers counter service, seated dine-in service and drive-thru service. The first Truett’s Grill opened in 1996 in Morrow, Ga., to commemorate Cathy’s 50th Anniversary as a restaurateur. In May 2003, a second restaurant was opened in McDonough, Ga., and a third Truett’s Grill opened in Griffin, Ga., in October 2006 in celebration of Cathy’s 60 years in the restaurant
industry
Licensed, Non-Traditional Outlets: Chick-fil-A has established this program to enable licensed partners to serve delicious Chick-fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. For these outlets, the Chick-fil-A brand is licensed to established institutional contract foodservice operators or self-operated food operations. There are approximately 215 of these locations currently.
Satellite/"Lunch-Counter": Satellite or "lunch-counter" concepts offer fast service to customers in office buildings and high-traffic locations during peak lunch hours. Ten satellite operations currently are open.