Chinese Automobile Industry in Egypt
Introduction
There are many aspects regarding the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction, despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European, American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort, security nor style; it was more like wheeled boxes made of light steel, with a primitive petrol engine. After 20 years, Chinese automobile industry has finally become one of largest market in automobile market. The major advantage that Chinese cars have is its low pricing compared to other cars from western auto giants such as Germany and France, which is a satisfactory advantage to most of the Egyptians. - Besides the fact that Chinese cars are of lower prices, there are other factors that consumers look for in a car; this research measures weather Chinese cars meets the customers perceived values of satisfaction regarding performance and design or not. Foreign car manufacturers may not think that china would create any threat to their automobile industry. However, the great prospective of the Chinese car maker cannot be taken lightly. It is the time for Chinese companies to support for more future challenges and take hold of a bigger share in the global market.
Consumers in Egypt are very diverse; some base their perceptions regarding products on prior experience, delivering value expected and/or through overall performance. Those creates a huge conflict of interests between personal perceptions in the Egyptian market where some perceive Chinese cars as a low quality product with a cheap price tag, and others perceive them as economic high quality vehicles. - In 2004 China generated 5 million from car sales, coming third after America which generated 17 million and Japan with 5.9 million. This shows that the Americans and the Japanese are considered to be of a
There are many aspects regarding the Chinese automobile industry in Egypt regarding how it mirrors on customer satisfaction, despite common believes China has been producing cars before the Koreans for almost over 50 years. The very first Chinese car was a poor copy of what European, American and Japanese manufacturers produce. It wasn’t designed with the anxiety of comfort, security nor style; it was more like wheeled boxes made of light steel, with a primitive petrol engine. After 20 years, Chinese automobile industry has finally become one of largest market in automobile market. The major advantage that Chinese cars have is its low pricing compared to other cars from western auto giants such as Germany and France, which is a satisfactory advantage to most of the Egyptians. - Besides the fact that Chinese cars are of lower prices, there are other factors that consumers look for in a car; this research measures weather Chinese cars meets the customers perceived values of satisfaction regarding performance and design or not. Foreign car manufacturers may not think that china would create any threat to their automobile industry. However, the great prospective of the Chinese car maker cannot be taken lightly. It is the time for Chinese companies to support for more future challenges and take hold of a bigger share in the global market.
Consumers in Egypt are very diverse; some base their perceptions regarding products on prior experience, delivering value expected and/or through overall performance. Those creates a huge conflict of interests between personal perceptions in the Egyptian market where some perceive Chinese cars as a low quality product with a cheap price tag, and others perceive them as economic high quality vehicles. - In 2004 China generated 5 million from car sales, coming third after America which generated 17 million and Japan with 5.9 million. This shows that the Americans and the Japanese are considered to be of a