Introduction of Coca-Cola
Coco-cola Company is the largest soft drink company in the world. Coca-Cola owns the whole world 48% marketplace occupation ratio. It has employment of more than 2 million workers.
History
The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Smith Pemberton in 1885. In 1892, Candler incorporated a second company, the Coca-Cola Company (the current corporation). In 1928, Coca-Cola set the first branch in Shanghai, China.
Coca-Cola in China
The Corporate culture of Coca-Cola in China is "People Oriented". We all know that China has experienced manifold changes in its economic system which has seen it become the second largest economy in the world after USA, is a huge market that Coca-Cola Company would not ignore. 1 In 1979, the first batch of Coca-Cola products by Coca-Cola Company has now enter into the mainland China market, nowadays, Coca-Cola had blended in the Chinese life, at the same time also witnessed the process of China's integration into the world.
Why We Choose Coca-Cola in China to Analyze
China is making its presence felt in the global stage by taking big strides in opening up its economy to international trade. Coca-Cola in China divided their employees into three types: Leader of Leaders; Leader of others; Leader of self. It is called "Every employee is a leader".
We want to study how Coca-Cola in China manages such a large number of talents in China and their special localization management.
Introduction of HRM
HRM
Nowadays, we often hear a word: HRM. It’s short for the human resource management. In our group’s opinion, the human resource management is the process of hiring and developing employees so that they become more valuable to organization. HRM includes conducting job analyses, planning personnel needs, recruiting, managing salaries, providing benefits and incentives, and so on.
In short, almost all of the business about people in the company, we can call it HRM.