legal factors
Environmental Factors The Coca-Cola Company was established in 1886 in the United States. Today, the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. These factors vary by location and can include culture, customs, and even legal matters. The Coca-Cola Company has been able to successfully examine these factors and create marketing campaigns that have allowed the company to grow in leaps and bounds over the past 100 years.
Global economic interdependence Global economic interdependence is when different economies rely upon one another and can include goods and service exchanges. Coca-Cola is one of the most famous soft drink brands in the world because they have successfully marketed their products across the globe. These foreign economies rely upon Coca-Cola products to stock their shelves to meet the consumers demand. With such a strong demand, countries would want the company’s product in local stores to increase sales and thus taxes collected. In order to get products to foreign markets, Coca-Cola is faced with trade restrictions and agreements. Restrictions can include tariffs which impose taxes on imported goods or quotas that limit the amount of certain product that is brought into the country (Kotler, Keller, 2012). These restrictions can lead to questions as to whether entering that foreign market is profitable. A high tariff could cut into profits while other trade restrictions may not allow a product to enter the market at all. A stiff market to enter may require a very detailed and successful marketing plan in order to reach the most potential consumers. A failed plan could result in the company paying more for the product to enter that market rather than the amount of money being made.
Demographics and infrastructure Demographics must be examined prior
Global economic interdependence Global economic interdependence is when different economies rely upon one another and can include goods and service exchanges. Coca-Cola is one of the most famous soft drink brands in the world because they have successfully marketed their products across the globe. These foreign economies rely upon Coca-Cola products to stock their shelves to meet the consumers demand. With such a strong demand, countries would want the company’s product in local stores to increase sales and thus taxes collected. In order to get products to foreign markets, Coca-Cola is faced with trade restrictions and agreements. Restrictions can include tariffs which impose taxes on imported goods or quotas that limit the amount of certain product that is brought into the country (Kotler, Keller, 2012). These restrictions can lead to questions as to whether entering that foreign market is profitable. A high tariff could cut into profits while other trade restrictions may not allow a product to enter the market at all. A stiff market to enter may require a very detailed and successful marketing plan in order to reach the most potential consumers. A failed plan could result in the company paying more for the product to enter that market rather than the amount of money being made.
Demographics and infrastructure Demographics must be examined prior