Coca Cola Custmer Segmentation
Customer Segmentation
Generally speaking, although the company focus on whole population in the world, young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. (Pendergrast, 1993). Even if there is no specific product or communication for less than 12 or more than 30, the brand succeed in reaching them, through partnerships for example (restaurants, fast foods such as McDonald’s) or thanks to its value among consumers. So, the core target audience of Coca Cola is youngster or youth. Their targeting is not based on gender but the results show that both genders like this product and use it. Finally, Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segments.
To know what their customers need, Coca-Cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile.
Coca-Cola creates value to its customers and with good performance to convince people to buy their products. The company heavily invested lots of money to advertise the products from one country to another. According to its official website (2009), Coca-Cola Company says that it is proud to be the longest continuous corporate partner of the Olympic Games. It is obviously that the company has a long partnership with the Olympic Games since 1928 (The Coca-Cola Company, 2009). The reputation is getting stronger and stronger now. It is very convenience to buy them everywhere for parties or any functions. Though the company is earning good profit, innovation is still one of the important strategies to gain more wealth. Different new products and packages could attract people to buy. For instance, if companies want to run success business, they must know how to dissolve in different culture.
The Coca-Cola Company aims to focus on
Generally speaking, although the company focus on whole population in the world, young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. (Pendergrast, 1993). Even if there is no specific product or communication for less than 12 or more than 30, the brand succeed in reaching them, through partnerships for example (restaurants, fast foods such as McDonald’s) or thanks to its value among consumers. So, the core target audience of Coca Cola is youngster or youth. Their targeting is not based on gender but the results show that both genders like this product and use it. Finally, Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segments.
To know what their customers need, Coca-Cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile.
Coca-Cola creates value to its customers and with good performance to convince people to buy their products. The company heavily invested lots of money to advertise the products from one country to another. According to its official website (2009), Coca-Cola Company says that it is proud to be the longest continuous corporate partner of the Olympic Games. It is obviously that the company has a long partnership with the Olympic Games since 1928 (The Coca-Cola Company, 2009). The reputation is getting stronger and stronger now. It is very convenience to buy them everywhere for parties or any functions. Though the company is earning good profit, innovation is still one of the important strategies to gain more wealth. Different new products and packages could attract people to buy. For instance, if companies want to run success business, they must know how to dissolve in different culture.
The Coca-Cola Company aims to focus on