Project Report on Coca Cola
PROJECT REPORT ON
“Coca Cola”
Submitted by
Jignesh Sunil Sanghvi
1ST SEM MBA (VTU)
Submitted to
Prof. Reshma
Lecturer MBA (VTU)
Dayananda Sagar College of Engineering
Department of Management Studies
Bangalore
ACKNOWLEDGEMENT The satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and whose constant guidance has helped me secure immense amount of learning. I would like to take this opportunity to thank and express my sincere gratitude towards Prof. Reshma, my business communication faculty for providing invaluable insights and patient guidance. I thank and express my deep sense of gratitude for her resourcefulness and for having provided me this wonderful opportunity. This experience has provided me with in-depth understanding of lot of concepts and given practical insights. Jignesh Sanghvi
ABSTRACT Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" and can deliver what the people need and are ready to buy. It is perfectly true but this also depends on availability of good quality products along with excellent taste and services which further attract and add a golden opportunity for huge sales.
This also depends on a good planning approach and provide ample opportunity along with sufficient amount of products for sales in the coming years. This report introduces the various products of Coca Cola.
The study is based on the product line and product strategy of Coca Cola and provides an insight into some of the relevant marketing aspects with an understanding of the market potential.
CONTENTS
AKNOWLEDGEMENT
ABSTRACT CHAPTER 1: INTRODUCTION………………………………………… 1-3
* Company profile
* Objective of the study
* Scope of the study
* Significance of the study
* Limitations of the study
CHAPTER 2: METHODOLOGY AND FINDINGS.................................
“Coca Cola”
Submitted by
Jignesh Sunil Sanghvi
1ST SEM MBA (VTU)
Submitted to
Prof. Reshma
Lecturer MBA (VTU)
Dayananda Sagar College of Engineering
Department of Management Studies
Bangalore
ACKNOWLEDGEMENT The satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and whose constant guidance has helped me secure immense amount of learning. I would like to take this opportunity to thank and express my sincere gratitude towards Prof. Reshma, my business communication faculty for providing invaluable insights and patient guidance. I thank and express my deep sense of gratitude for her resourcefulness and for having provided me this wonderful opportunity. This experience has provided me with in-depth understanding of lot of concepts and given practical insights. Jignesh Sanghvi
ABSTRACT Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" and can deliver what the people need and are ready to buy. It is perfectly true but this also depends on availability of good quality products along with excellent taste and services which further attract and add a golden opportunity for huge sales.
This also depends on a good planning approach and provide ample opportunity along with sufficient amount of products for sales in the coming years. This report introduces the various products of Coca Cola.
The study is based on the product line and product strategy of Coca Cola and provides an insight into some of the relevant marketing aspects with an understanding of the market potential.
CONTENTS
AKNOWLEDGEMENT
ABSTRACT CHAPTER 1: INTRODUCTION………………………………………… 1-3
* Company profile
* Objective of the study
* Scope of the study
* Significance of the study
* Limitations of the study
CHAPTER 2: METHODOLOGY AND FINDINGS.................................
Bibliography: Books Kotler Philip, “Marketing Management”, Pearson Education Websites Coca-Cola company website Others 8.